About eTextbooks and multimedia in higher education
e-Textbooks and multimedia in higher education rapidly changing the learning styles and availability of books and lectures in digital form. The availability of digital materials is growing due to significant sales numerous electronic devices such as smartphones, kindles, iPads and tablet & computers become ever more ubiquitous. In the current scenario, many publishers including Pearson’s MyLab, Blackboard e-Packs and Cengage learning are moving into the delivery of content for online learning platforms. Moreover, top players are also encompassing a wide range of interactive course components such as multimedia resources, interactive exercises and assessment activities for students and instructor support materials.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through exThe companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global eTextbooks and multimedia in higher education market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon (United States), Barnes & Noble Booksellers (United States), CourseSmart (United States), Coursera Inc. (United States), Chegg Inc. (United States), Inkling (United States), McGraw-Hill Education (United States), Macmillan Education (United Kingdom) and Elsevier (Netherlands) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Pearson Education (United kingdom).
Segmentation Overview
AMA Research has segmented the market of Global eTextbooks and multimedia in higher education market by , Application (Vocational Training, Professional Education, Skill Development and Others) and Region.
On the basis of geography, the market of eTextbooks and multimedia in higher education has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User, the sub-segment i.e. University will boost the eTextbooks and multimedia in higher education market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising adoption of cloud based services for access anywhere and anytime globally
Market Growth Drivers:
Increasing adoption of electronic gadgets in emerging economies and surge in demand for effective e-Learning
Challenges:
Lack of Authenticity of User and Data Security and lack of Infrastructure Investment in Underdeveloped Economies
Restraints:
High Initial Investment, Slow Internet Connectivity in Underdeveloped Economies and The Limitations of Pdf Formats For E-Texts
Opportunities:
Surging Adoption of Online Educations in Developing Countries
In April 2018, Macmillan Education announced its partnerships with the University of Southampton and FutureLearn to provide excellent teaching and learning materials with Southampton’s track record in creating great online courses on the FutureLearn platform.
Key Target Audience
Software Providers, Schools, and Universities, Coaching Centers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.