Market Snapshot:
Cloud-based digital asset management (DAM) is software that gives solutions for companies to store, organize, and manage their assets in a cloud-hosted environment. DAM is a virtual server, it is becoming an increasingly popular form of the brand as they grow and need a scalable assets system. DAM platform is important in a business to organize, distribute, collaborate, and securely store digital files that make up a digital asset library. DAM contains features such as rights management, permission controls, and asset performance analytics. Moreover, the rapidly increasing need for meeting government mandates to maintain transparency of operations, improvement in digital content, and reduction of operational costs are some of the major factors which can boost the growth of the market during the forecast period.
Market Drivers
- Growing adoption of Cloud Deployment in Digital Asset Management
Market Trend
- The emergence of cloud-based Solutions
Restraints
- High implementation and integration cost
Opportunities
Rising adoption of various technologies like Artificial Intelligence (AI) and Big Data Analytics and Increasing demand for storage
Players Covered in the Study are:
Adobe (United States), Northplains (Canada), BrandMaker (Germany), Widen (United States), MediaBeacon (United States), CELUM (Austria), Nuxeo (United States), Canto (United States), Wedia (France), Digizuite (Denmark), censhare (Germany), OpenText (Canada), Cognizant (United States), Aprimo (United States), Bynder (United States), Sitecore (United States), Cloudinary (United States), MediaValet (Canada) and Brandfolder (United States)
The Global Cloud Based Digital Asset Management market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
Industry Insights:
In September 2021 – Acquia a software-as-a-service company acquire Widen, a cloud-native maker of digital asset management and product information management Software Company. Widen is a digital assets such as rich media, product information and marketing copy in a single workflow management company.
What can be explored with Cloud Based Digital Asset Management study:
Where Cloud Based Digital Asset Management industry stands in scaling its end use implementations
What concrete benefits would result from scaled initiatives by Players
Where Players should focus their investments cycle
Key success factors and recommendations for upscaling future growth.
Target Market / Country and Key Business Segments
Available Customization:
List of players that can be included in the study on immediate basis are Bright (United Kingdom), MarcomCentral (United States), Extensis (United States), IntelligenceBank (Australia) and Filecamp (Switzerland).