Global Marketing Automation Software Market

Marketing Automation Software Comprehensive Study by Application (Campaign Management, Email Marketing, In-bound Marketing, Lead Management, Mobile Application, Social Media Marketing, Other), Organisation (Large Enterprises, Small and Mid-sized Enterprises (SMEs)), Deployment type (Cloud-based, On-premise), End User (Entertainment & Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other) Players and Region - Global Market Outlook to 2030

Marketing Automation Software Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 8.1%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Market Snapshot:
The Marketing Automation Software assists the sales personnel in identifying, knowing and increasing leads quickly when compared to the traditional methods and process approaches. The progress from any of the generated leads can also be tracked at the same. The marketing team uses this kind of data, and depending on the feedback, they can either create a new campaign or alter an existing campaign to achieve better results. The market of the Automation Software is gaining a huge growth due to the simplification of the organisational task, but due to the lack of knowledge in the employees who are handling the software and their analytical skills the market can be hinder in some of the regions

AttributesDetails
Study Period2018-2030
Base Year2023
Largest MarketNorth America
UnitValue (USD Billion)
Key Companies ProfiledHubSpot (United States), SALESmanago (Poland), SAP (Germany), SAS Institute (United States), Eloqua (Canada), Marketo (United States), Act-On Software (United States), Salesforce.com (United States), Adobe Systems (United States), Oracle (United States), Infusionsoft (United States), IBM (United States), Cognizant Technology Solutions (CTS) (United States), ETrigue (United States) and GreenRope (United States)
CAGR8.1%


Segment Analysis
AMA Research have segmented the market of Global Marketing Automation Software market by Type, Application and Region. On the basis of Type, Email marketing are dominating the market in the year 2023

On the basis of geography, the market of Marketing Automation Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023.

Market Trend
Dynamic campaign management and Emergence of account-based marketing

Market Drivers
Ease of connecting with potential customers and reduced costs, Growth in marketplace and marketing channels, Increase in accountability of different teams and Simplifies organisational and marketing tasks

Opportunities
Future marketing automation platforms are expected to be more intelligent and capable of accommodating more specialized applications through predictive integrations, thus making automation platforms more usable for delivering relevant recommendations to marketers

Restraints
  • Presence of Alternatives
  • Security Issues


In addition to the aforementioned factor, Ease of connecting with potential customers and reduced costs is expected to propel the growth of the market over the forecast period.

Competitive Landscape
The intensity of rivalry in the global marketing automation software market is high. With the emergence of high demand for marketing software, vendors are either launching new products or aggressively upgrading their current platform features. Further, various mergers and acquisitions are also making the competition tough
The key Players profiled in the study are HubSpot (United States), SALESmanago (Poland), SAP (Germany), SAS Institute (United States), Eloqua (Canada), Marketo (United States), Act-On Software (United States), Salesforce.com (United States), Adobe Systems (United States), Oracle (United States), Infusionsoft (United States), IBM (United States), Cognizant Technology Solutions (CTS) (United States), ETrigue (United States) and GreenRope (United States). A lot of United States players are profiled in the research study indicating a strong market dependence.

Report Objectives / Segmentation Covered

By Application
  • Campaign Management
  • Email Marketing
  • In-bound Marketing
  • Lead Management
  • Mobile Application
  • Social Media Marketing
  • Other
By Organisation
  • Large Enterprises
  • Small and Mid-sized Enterprises (SMEs)

By Deployment type
  • Cloud-based
  • On-premise

By End User
  • Entertainment & Media
  • Financial Services
  • Government
  • Healthcare
  • Manufacturing
  • Retail
  • Other

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Ease of connecting with potential customers and reduced costs
      • 3.2.2. Growth in marketplace and marketing channels
      • 3.2.3. Increase in accountability of different teams
      • 3.2.4. Simplifies organisational and marketing tasks
    • 3.3. Market Challenges
      • 3.3.1. Lack of knowledge and analytical skills can have an adverse impact
    • 3.4. Market Trends
      • 3.4.1. Dynamic campaign management
      • 3.4.2. Emergence of account-based marketing
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Marketing Automation Software, by Application, Organisation, Deployment type, End User and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Marketing Automation Software (Value)
      • 5.2.1. Global Marketing Automation Software by: Application (Value)
        • 5.2.1.1. Campaign Management
        • 5.2.1.2. Email Marketing
        • 5.2.1.3. In-bound Marketing
        • 5.2.1.4. Lead Management
        • 5.2.1.5. Mobile Application
        • 5.2.1.6. Social Media Marketing
        • 5.2.1.7. Other
      • 5.2.2. Global Marketing Automation Software by: Organisation (Value)
        • 5.2.2.1. Large Enterprises
        • 5.2.2.2. Small and Mid-sized Enterprises (SMEs)
      • 5.2.3. Global Marketing Automation Software by: Deployment type (Value)
        • 5.2.3.1. Cloud-based
        • 5.2.3.2. On-premise
      • 5.2.4. Global Marketing Automation Software by: End User (Value)
        • 5.2.4.1. Entertainment & Media
        • 5.2.4.2. Financial Services
        • 5.2.4.3. Government
        • 5.2.4.4. Healthcare
        • 5.2.4.5. Manufacturing
        • 5.2.4.6. Retail
        • 5.2.4.7. Other
      • 5.2.5. Global Marketing Automation Software Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Marketing Automation Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. HubSpot (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. SALESmanago (Poland)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. SAP (Germany)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. SAS Institute (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Eloqua (Canada)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Marketo (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Act-On Software (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Salesforce.com (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Adobe Systems (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Oracle (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Infusionsoft (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. IBM (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. Cognizant Technology Solutions (CTS) (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. ETrigue (United States)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
      • 6.4.15. GreenRope (United States)
        • 6.4.15.1. Business Overview
        • 6.4.15.2. Products/Services Offerings
        • 6.4.15.3. Financial Analysis
        • 6.4.15.4. SWOT Analysis
  • 7. Global Marketing Automation Software Sale, by Application, Organisation, Deployment type, End User and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Marketing Automation Software (Value)
      • 7.2.1. Global Marketing Automation Software by: Application (Value)
        • 7.2.1.1. Campaign Management
        • 7.2.1.2. Email Marketing
        • 7.2.1.3. In-bound Marketing
        • 7.2.1.4. Lead Management
        • 7.2.1.5. Mobile Application
        • 7.2.1.6. Social Media Marketing
        • 7.2.1.7. Other
      • 7.2.2. Global Marketing Automation Software by: Organisation (Value)
        • 7.2.2.1. Large Enterprises
        • 7.2.2.2. Small and Mid-sized Enterprises (SMEs)
      • 7.2.3. Global Marketing Automation Software by: Deployment type (Value)
        • 7.2.3.1. Cloud-based
        • 7.2.3.2. On-premise
      • 7.2.4. Global Marketing Automation Software by: End User (Value)
        • 7.2.4.1. Entertainment & Media
        • 7.2.4.2. Financial Services
        • 7.2.4.3. Government
        • 7.2.4.4. Healthcare
        • 7.2.4.5. Manufacturing
        • 7.2.4.6. Retail
        • 7.2.4.7. Other
      • 7.2.5. Global Marketing Automation Software Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Marketing Automation Software: by Application(USD Billion)
  • Table 2. Marketing Automation Software Campaign Management , by Region USD Billion (2018-2023)
  • Table 3. Marketing Automation Software Email Marketing , by Region USD Billion (2018-2023)
  • Table 4. Marketing Automation Software In-bound Marketing , by Region USD Billion (2018-2023)
  • Table 5. Marketing Automation Software Lead Management , by Region USD Billion (2018-2023)
  • Table 6. Marketing Automation Software Mobile Application , by Region USD Billion (2018-2023)
  • Table 7. Marketing Automation Software Social Media Marketing , by Region USD Billion (2018-2023)
  • Table 8. Marketing Automation Software Other , by Region USD Billion (2018-2023)
  • Table 9. Marketing Automation Software: by Organisation(USD Billion)
  • Table 10. Marketing Automation Software Large Enterprises , by Region USD Billion (2018-2023)
  • Table 11. Marketing Automation Software Small and Mid-sized Enterprises (SMEs) , by Region USD Billion (2018-2023)
  • Table 12. Marketing Automation Software: by Deployment type(USD Billion)
  • Table 13. Marketing Automation Software Cloud-based , by Region USD Billion (2018-2023)
  • Table 14. Marketing Automation Software On-premise , by Region USD Billion (2018-2023)
  • Table 15. Marketing Automation Software: by End User(USD Billion)
  • Table 16. Marketing Automation Software Entertainment & Media , by Region USD Billion (2018-2023)
  • Table 17. Marketing Automation Software Financial Services , by Region USD Billion (2018-2023)
  • Table 18. Marketing Automation Software Government , by Region USD Billion (2018-2023)
  • Table 19. Marketing Automation Software Healthcare , by Region USD Billion (2018-2023)
  • Table 20. Marketing Automation Software Manufacturing , by Region USD Billion (2018-2023)
  • Table 21. Marketing Automation Software Retail , by Region USD Billion (2018-2023)
  • Table 22. Marketing Automation Software Other , by Region USD Billion (2018-2023)
  • Table 23. South America Marketing Automation Software, by Country USD Billion (2018-2023)
  • Table 24. South America Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 25. South America Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 26. South America Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 27. South America Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 28. Brazil Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 29. Brazil Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 30. Brazil Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 31. Brazil Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 32. Argentina Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 33. Argentina Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 34. Argentina Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 35. Argentina Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 36. Rest of South America Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 37. Rest of South America Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 38. Rest of South America Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 39. Rest of South America Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 40. Asia Pacific Marketing Automation Software, by Country USD Billion (2018-2023)
  • Table 41. Asia Pacific Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 42. Asia Pacific Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 43. Asia Pacific Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 44. Asia Pacific Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 45. China Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 46. China Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 47. China Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 48. China Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 49. Japan Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 50. Japan Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 51. Japan Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 52. Japan Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 53. India Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 54. India Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 55. India Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 56. India Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 57. South Korea Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 58. South Korea Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 59. South Korea Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 60. South Korea Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 61. Taiwan Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 62. Taiwan Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 63. Taiwan Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 64. Taiwan Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 65. Australia Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 66. Australia Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 67. Australia Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 68. Australia Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 69. Rest of Asia-Pacific Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 70. Rest of Asia-Pacific Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 71. Rest of Asia-Pacific Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 72. Rest of Asia-Pacific Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 73. Europe Marketing Automation Software, by Country USD Billion (2018-2023)
  • Table 74. Europe Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 75. Europe Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 76. Europe Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 77. Europe Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 78. Germany Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 79. Germany Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 80. Germany Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 81. Germany Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 82. France Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 83. France Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 84. France Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 85. France Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 86. Italy Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 87. Italy Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 88. Italy Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 89. Italy Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 90. United Kingdom Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 91. United Kingdom Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 92. United Kingdom Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 93. United Kingdom Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 94. Netherlands Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 95. Netherlands Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 96. Netherlands Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 97. Netherlands Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 98. Rest of Europe Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 99. Rest of Europe Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 100. Rest of Europe Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 101. Rest of Europe Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 102. MEA Marketing Automation Software, by Country USD Billion (2018-2023)
  • Table 103. MEA Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 104. MEA Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 105. MEA Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 106. MEA Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 107. Middle East Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 108. Middle East Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 109. Middle East Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 110. Middle East Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 111. Africa Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 112. Africa Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 113. Africa Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 114. Africa Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 115. North America Marketing Automation Software, by Country USD Billion (2018-2023)
  • Table 116. North America Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 117. North America Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 118. North America Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 119. North America Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 120. United States Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 121. United States Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 122. United States Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 123. United States Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 124. Canada Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 125. Canada Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 126. Canada Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 127. Canada Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 128. Mexico Marketing Automation Software, by Application USD Billion (2018-2023)
  • Table 129. Mexico Marketing Automation Software, by Organisation USD Billion (2018-2023)
  • Table 130. Mexico Marketing Automation Software, by Deployment type USD Billion (2018-2023)
  • Table 131. Mexico Marketing Automation Software, by End User USD Billion (2018-2023)
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Marketing Automation Software: by Application(USD Billion)
  • Table 148. Marketing Automation Software Campaign Management , by Region USD Billion (2025-2030)
  • Table 149. Marketing Automation Software Email Marketing , by Region USD Billion (2025-2030)
  • Table 150. Marketing Automation Software In-bound Marketing , by Region USD Billion (2025-2030)
  • Table 151. Marketing Automation Software Lead Management , by Region USD Billion (2025-2030)
  • Table 152. Marketing Automation Software Mobile Application , by Region USD Billion (2025-2030)
  • Table 153. Marketing Automation Software Social Media Marketing , by Region USD Billion (2025-2030)
  • Table 154. Marketing Automation Software Other , by Region USD Billion (2025-2030)
  • Table 155. Marketing Automation Software: by Organisation(USD Billion)
  • Table 156. Marketing Automation Software Large Enterprises , by Region USD Billion (2025-2030)
  • Table 157. Marketing Automation Software Small and Mid-sized Enterprises (SMEs) , by Region USD Billion (2025-2030)
  • Table 158. Marketing Automation Software: by Deployment type(USD Billion)
  • Table 159. Marketing Automation Software Cloud-based , by Region USD Billion (2025-2030)
  • Table 160. Marketing Automation Software On-premise , by Region USD Billion (2025-2030)
  • Table 161. Marketing Automation Software: by End User(USD Billion)
  • Table 162. Marketing Automation Software Entertainment & Media , by Region USD Billion (2025-2030)
  • Table 163. Marketing Automation Software Financial Services , by Region USD Billion (2025-2030)
  • Table 164. Marketing Automation Software Government , by Region USD Billion (2025-2030)
  • Table 165. Marketing Automation Software Healthcare , by Region USD Billion (2025-2030)
  • Table 166. Marketing Automation Software Manufacturing , by Region USD Billion (2025-2030)
  • Table 167. Marketing Automation Software Retail , by Region USD Billion (2025-2030)
  • Table 168. Marketing Automation Software Other , by Region USD Billion (2025-2030)
  • Table 169. South America Marketing Automation Software, by Country USD Billion (2025-2030)
  • Table 170. South America Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 171. South America Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 172. South America Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 173. South America Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 174. Brazil Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 175. Brazil Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 176. Brazil Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 177. Brazil Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 178. Argentina Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 179. Argentina Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 180. Argentina Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 181. Argentina Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 182. Rest of South America Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 183. Rest of South America Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 184. Rest of South America Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 185. Rest of South America Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 186. Asia Pacific Marketing Automation Software, by Country USD Billion (2025-2030)
  • Table 187. Asia Pacific Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 188. Asia Pacific Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 189. Asia Pacific Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 190. Asia Pacific Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 191. China Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 192. China Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 193. China Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 194. China Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 195. Japan Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 196. Japan Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 197. Japan Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 198. Japan Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 199. India Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 200. India Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 201. India Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 202. India Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 203. South Korea Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 204. South Korea Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 205. South Korea Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 206. South Korea Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 207. Taiwan Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 208. Taiwan Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 209. Taiwan Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 210. Taiwan Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 211. Australia Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 212. Australia Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 213. Australia Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 214. Australia Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 215. Rest of Asia-Pacific Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 216. Rest of Asia-Pacific Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 217. Rest of Asia-Pacific Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 218. Rest of Asia-Pacific Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 219. Europe Marketing Automation Software, by Country USD Billion (2025-2030)
  • Table 220. Europe Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 221. Europe Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 222. Europe Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 223. Europe Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 224. Germany Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 225. Germany Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 226. Germany Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 227. Germany Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 228. France Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 229. France Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 230. France Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 231. France Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 232. Italy Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 233. Italy Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 234. Italy Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 235. Italy Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 236. United Kingdom Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 237. United Kingdom Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 238. United Kingdom Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 239. United Kingdom Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 240. Netherlands Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 241. Netherlands Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 242. Netherlands Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 243. Netherlands Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 244. Rest of Europe Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 245. Rest of Europe Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 246. Rest of Europe Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 247. Rest of Europe Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 248. MEA Marketing Automation Software, by Country USD Billion (2025-2030)
  • Table 249. MEA Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 250. MEA Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 251. MEA Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 252. MEA Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 253. Middle East Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 254. Middle East Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 255. Middle East Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 256. Middle East Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 257. Africa Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 258. Africa Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 259. Africa Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 260. Africa Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 261. North America Marketing Automation Software, by Country USD Billion (2025-2030)
  • Table 262. North America Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 263. North America Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 264. North America Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 265. North America Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 266. United States Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 267. United States Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 268. United States Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 269. United States Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 270. Canada Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 271. Canada Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 272. Canada Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 273. Canada Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 274. Mexico Marketing Automation Software, by Application USD Billion (2025-2030)
  • Table 275. Mexico Marketing Automation Software, by Organisation USD Billion (2025-2030)
  • Table 276. Mexico Marketing Automation Software, by Deployment type USD Billion (2025-2030)
  • Table 277. Mexico Marketing Automation Software, by End User USD Billion (2025-2030)
  • Table 278. Research Programs/Design for This Report
  • Table 279. Key Data Information from Secondary Sources
  • Table 280. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Marketing Automation Software: by Application USD Billion (2018-2023)
  • Figure 5. Global Marketing Automation Software: by Organisation USD Billion (2018-2023)
  • Figure 6. Global Marketing Automation Software: by Deployment type USD Billion (2018-2023)
  • Figure 7. Global Marketing Automation Software: by End User USD Billion (2018-2023)
  • Figure 8. South America Marketing Automation Software Share (%), by Country
  • Figure 9. Asia Pacific Marketing Automation Software Share (%), by Country
  • Figure 10. Europe Marketing Automation Software Share (%), by Country
  • Figure 11. MEA Marketing Automation Software Share (%), by Country
  • Figure 12. North America Marketing Automation Software Share (%), by Country
  • Figure 13. Global Marketing Automation Software share by Players 2023 (%)
  • Figure 14. Global Marketing Automation Software share by Players (Top 3) 2023(%)
  • Figure 15. Global Marketing Automation Software share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. HubSpot (United States) Revenue, Net Income and Gross profit
  • Figure 18. HubSpot (United States) Revenue: by Geography 2023
  • Figure 19. SALESmanago (Poland) Revenue, Net Income and Gross profit
  • Figure 20. SALESmanago (Poland) Revenue: by Geography 2023
  • Figure 21. SAP (Germany) Revenue, Net Income and Gross profit
  • Figure 22. SAP (Germany) Revenue: by Geography 2023
  • Figure 23. SAS Institute (United States) Revenue, Net Income and Gross profit
  • Figure 24. SAS Institute (United States) Revenue: by Geography 2023
  • Figure 25. Eloqua (Canada) Revenue, Net Income and Gross profit
  • Figure 26. Eloqua (Canada) Revenue: by Geography 2023
  • Figure 27. Marketo (United States) Revenue, Net Income and Gross profit
  • Figure 28. Marketo (United States) Revenue: by Geography 2023
  • Figure 29. Act-On Software (United States) Revenue, Net Income and Gross profit
  • Figure 30. Act-On Software (United States) Revenue: by Geography 2023
  • Figure 31. Salesforce.com (United States) Revenue, Net Income and Gross profit
  • Figure 32. Salesforce.com (United States) Revenue: by Geography 2023
  • Figure 33. Adobe Systems (United States) Revenue, Net Income and Gross profit
  • Figure 34. Adobe Systems (United States) Revenue: by Geography 2023
  • Figure 35. Oracle (United States) Revenue, Net Income and Gross profit
  • Figure 36. Oracle (United States) Revenue: by Geography 2023
  • Figure 37. Infusionsoft (United States) Revenue, Net Income and Gross profit
  • Figure 38. Infusionsoft (United States) Revenue: by Geography 2023
  • Figure 39. IBM (United States) Revenue, Net Income and Gross profit
  • Figure 40. IBM (United States) Revenue: by Geography 2023
  • Figure 41. Cognizant Technology Solutions (CTS) (United States) Revenue, Net Income and Gross profit
  • Figure 42. Cognizant Technology Solutions (CTS) (United States) Revenue: by Geography 2023
  • Figure 43. ETrigue (United States) Revenue, Net Income and Gross profit
  • Figure 44. ETrigue (United States) Revenue: by Geography 2023
  • Figure 45. GreenRope (United States) Revenue, Net Income and Gross profit
  • Figure 46. GreenRope (United States) Revenue: by Geography 2023
  • Figure 47. Global Marketing Automation Software: by Application USD Billion (2025-2030)
  • Figure 48. Global Marketing Automation Software: by Organisation USD Billion (2025-2030)
  • Figure 49. Global Marketing Automation Software: by Deployment type USD Billion (2025-2030)
  • Figure 50. Global Marketing Automation Software: by End User USD Billion (2025-2030)
  • Figure 51. South America Marketing Automation Software Share (%), by Country
  • Figure 52. Asia Pacific Marketing Automation Software Share (%), by Country
  • Figure 53. Europe Marketing Automation Software Share (%), by Country
  • Figure 54. MEA Marketing Automation Software Share (%), by Country
  • Figure 55. North America Marketing Automation Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • HubSpot (United States)
  • SALESmanago (Poland)
  • SAP (Germany)
  • SAS Institute (United States)
  • Eloqua (Canada)
  • Marketo (United States)
  • Act-On Software (United States)
  • Salesforce.com (United States)
  • Adobe Systems (United States)
  • Oracle (United States)
  • Infusionsoft (United States)
  • IBM (United States)
  • Cognizant Technology Solutions (CTS) (United States)
  • ETrigue (United States)
  • GreenRope (United States)
Additional players considered in the study are as follows:
Hatchbuck (United States) , Inboundio (Australia) , IContact (United States) , LeadSquared (India) , MarcomCentral (United States) , Salesfusion (United States) , SharpSpring (United States) , Teradata (United States)
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Key Highlights of Report


Feb 2024 229 Pages 69 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Marketing Automation Software Market Quantitative research analysis
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Frequently Asked Questions (FAQ):

The Marketing Automation Software market is expected to see a CAGR of 8.1% during projected year 2023 to 2030.
Top performing companies in the Global Marketing Automation Software market are HubSpot (United States), SALESmanago (Poland), SAP (Germany), SAS Institute (United States), Eloqua (Canada), Marketo (United States), Act-On Software (United States), Salesforce.com (United States), Adobe Systems (United States), Oracle (United States), Infusionsoft (United States), IBM (United States), Cognizant Technology Solutions (CTS) (United States), ETrigue (United States) and GreenRope (United States), to name a few.
Email marketing is dominating segment of Marketing Automation Software Market in 2023.

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