Global Performance Analytics Market Overview:
Performance analytics refers to the tool that provides secure and simple access to key performance indicators and helps companies to enhance their services by providing accurate data required. Performance analytics helps to manage consistency in performance across all divisions of the organizations. The increasing need to monitor and measure the performance of the business, the rising prevalence of metrics-driven business performance assessment and and companies focus on the optimal utilization of resources has led to the emergence of the performance analytics market across the globe.
Growth Drivers
- Need to Generate Insights From Continually Rising Volume of the Data
- Technological Advancements in Computing Power
- Rising Prevalence of Metrics Driven Business Performance Assessment
Roadblocks
- Lack of Awareness Regarding Performance Analytics and Its Advantages
- Privacy and Data Security Concerns
Opportunities
- Growing Adoption of Cloud-Based Performance Analytics Solutions
- Emergence of Advanced Vendor Offerings
Challenges
- Lack of Skilled Analytical Workforce
Competitive Landscape:
Some of the key players profiled in the report are IBM Corporation (United States), Oracle Corporation (United States), SAS Institute Inc. (United States), SAP SE (Germany), Siemens AG (Germany), Adaptive Insights (United States), Xactly Corporation (United States) and Optymyze (United States). Additionally, following companies can also be profiled that are part of our coverage like ServiceNow, Inc. (United States) and and Callidus Software, Inc. (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Performance Analytics market by 2026. Considering Market by Deployment Type, the sub-segment i.e. On-Premises will boost the Performance Analytics market. Considering Market by Analytics Type, the sub-segment i.e. Predictive Analytics will boost the Performance Analytics market. Considering Market by End User industry, the sub-segment i.e. BFSI will boost the Performance Analytics market. Considering Market by Component, the sub-segment i.e. Software will boost the Performance Analytics market. Considering Market by Organisation Size, the sub-segment i.e. SMEs will boost the Performance Analytics market.
Latest Market Insights:
In June 2016, IBM partnered with Axciom to provide powerful analytics solutions to the customers for deriving accurate insights in a short period. This would help the data scientists and marketing analysts to understand customers and predict future behaviors of the customers.
What Can be Explored with the Performance Analytics Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Performance Analytics Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Performance Analytics
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Performance Analytics market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Performance Analytics market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Managed Services Providers, Consulting Services Providers, Cloud Services Providers, Internet Services Providers (ISPs), Enterprises and End-Users.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.