About Test Preparation
Test preparation is also known as exam preparation, is an educational course, tutoring service, educational material, or a learning tool designed to increase students' performance on standardized tests. The presence of multilingual employees in MNCs and the emergence of English as the business language for most companies is driving the demand for English language learning. This will have a positive impact on the growth of the test preparation market during the predicted period.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that India Players will contribute the maximum growth to Global Test Preparation market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Aakash Educational Services (India), Byjus (India), FIITJEE (India), Kaplan (United States), Pearson Education (United Kingdom), TIME (India), THINKCELL Learning Solutions (India) and TAL Education Group (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Test Preparation market by Type (University exams, Certification exams, High school exams and Elementary exams), Application (K-12, Higher Education, Industry and Professional and Others) and Region.
On the basis of geography, the market of Test Preparation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology, the sub-segment i.e. Synchronous (Chat will boost the Test Preparation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The high demand for cloud computing and Switching to cloud-based systems
Market Growth Drivers:
The rise in the adoption of technology-enabled training and test techniques
Challenges:
Adaptability Issues
Restraints:
Lack of peer to peer interaction and Slow internet connection and poor network
Opportunities:
The emerging technologies in the industry include AR & VR devices, AI platform, Big Data, machine learning, and wearable devices and Increased government push toward online test preparation
Key Target Audience
Service Providers, Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.