About Fortified Baby Food
Fortified baby food refers to soft, and easily consumable food, other than breast-milk or infant formula. Fortified food offers extra micro-nutrients which includes essential trace elements and different vitamins. Fortification of baby food involves the process of adding micro-nutrients to baby food which are generally consumed by infants between the ages of four to six months and two years.The demand for the fortified baby food is increasing popularity of ready to eat baby meals and demand of extra nutritive value is too increasing with the packed food, but the market is still stuck to that traditional method of feeding so there is reluctance in adopting the trend of food packaging
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 10.4% |
The competitive landscape for fortified baby food is dynamic and evolving. Companies are constantly innovating and adapting to meet the changing needs of parents and babies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fortified Baby Food market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Danone SA (France), Nestle SA (Switzerland), Hero Group (Switzerland), Abbott Laboratories (United States), Kraft Heinz Foods Company (United States), The Hein-Celestial Group (United States) and Bellamy's Organic (Australia) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fortified Baby Food market by Type (Ready to feed baby food, Dried baby food, Milk formula and Others) and Region.
On the basis of Type, Ready to feed baby food are dominating the market in the year 2023On the basis of geography, the market of Fortified Baby Food has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets and hypermarkets will boost the Fortified Baby Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Nutrients, the sub-segment i.e. Mineral will boost the Fortified Baby Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Enhancement of livelihood among the consumers
Market Growth Drivers:
Growing demand for packaged baby food with extra nutritive value and Increasing popularity of ready-to-eat baby meals
Challenges:
Other baby products for feeding can acquire the market
Restraints:
Added preservatives and other functional specialty food ingredients Reluctance in adopting the trend of packaged food
Opportunities:
Initiatives are undertaken by governments in various developing and underdeveloped regions for eradicating malnutrition among the infants and toddlers and rise in disposable income in developed and developing regions
Market Leaders and their expansionary development strategies
In March 2022, Serenity Kids is launching three Meat + Herb infant food purees in support of the Veggies Early & Often initiative, which highlights the necessity of sustainable farming and diverse veggie intake from a young age.
In June 2023, Nature’s Path Organic Foods is acquiring Love Child Organics, a Canadian-based organic baby food and children snack brand. Nature’s Path has played an integral role in shaping the organic industry as they delivered on their mission of providing sustainably sourced, nutritious, organic food to families.
Key Target Audience
Fortified Baby Food Manufacturer, Sub component manufacturer, Channel partners, Industry association, Downstream vendors, Government and investment communities, Research organisation and associations and End user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.