About Mobile Middleware
Mobile middleware is, as the name implies, middleware used in the context of mobile computing devices. It offers various transparencies that hide the complexities of mobile environments. For instance, location transparency allows applications to exchange data with other applications without any regard for their location. Similar abstractions are likewise provided by transparencies on the transport protocol, programming, operating system, and others. Mobile middleware generally involves services like messaging and resource discovery, directory, and security, remote procedure call (RPC), storage services, data synchronization, and transactions.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 18.08% |
The mobile middleware market is fragmented as the market has a number of companies that offer middleware software and there are lots of new companies entering the mobile middleware software market due to relative ease of developing software. The companies are exploring the market by expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Players having a strong hold in the market are Microsoft, IBM, Citrix Systems, Inc., and Oracle. Analyst at AMA Research estimates that United States and European Players will contribute the maximum growth to Global Mobile Middleware market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Microsoft (United States), IBM (United States), Citrix Systems, Inc. (United States), Oracle (United States), SAP SE (Germany), HP (United States), TIBCO Software Inc. (United States), Axway (France), Unisys (United States), OpenText (Canada) and Software AG (Germany) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Pegasystems Inc. (United States), Adobe Inc. (United States), Kony Inc (United States) and Verivo Software Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Mobile Middleware market by Type (Software (Mobile Application Development Platform, Mobile Operating System, Mobile Application Management, Mobile Device Management, and Mobile Asset Management) and Services (System Integration, Training & Support, and Consulting)) and Region.
On the basis of geography, the market of Mobile Middleware has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use Verticals, the sub-segment i.e. BFSI will boost the Mobile Middleware market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small & Medium Size Enterprises will boost the Mobile Middleware market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-Premises will boost the Mobile Middleware market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Demand Among Enterprises for Mobile Apps
Market Growth Drivers:
The rising demand for enterprise application integration on mobile devices is the major growth factor of the global mobile middleware market. The use of middleware has extended from simply facilitating application communication to a broad set of services supporting a huge spectrum of networked and distributed computing environments.
Challenges:
Continous Upgadation in the Mobile Operating Systems
Restraints:
Security Threats in Integrating and Deploying on Cloud of the Middleware
Opportunities:
Rising Demand for B2B Integration in End-Use Industry and Increasing Integration Platform-As-A-Service (IPAAS) is creates Opportunities for market
Market Leaders and their expansionary development strategies
In August 2023, GameDriver Inc., a provider of an automated testing solution for gaming and extended reality (XR) experiences, announced that it is now a middleware tools provider available for the Nintendo Switch system. The announcement means that developers for Nintendo Switch can now easily access GameDriver’s automated testing solutions to optimize their game development and quality assurance processes.
In February 2023, Middleware Lab, Inc., publicly launches its AI-powered cloud-native observability and monitoring platform. Middleware was founded to create a cost-effective solution to recent sea changes in cloud monitoring.
Key Target Audience
Mobile Middleware Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.