What is Artificial Intelligence in Marketing Market Scope?
Artificial intelligence in marketing is a method of leveraging customer data and artificial intelligence concepts like machine learning to anticipate the customer’s next move and improve the customer journey. Artificial intelligence can help build more effective marketing strategies, and change the way businesses attract, nurture, and convert prospects. The graphic below shows how AI and machine learning can be incorporated into every step in the customer’s lifecycle. This has led to significant growth of global artificial intelligence in the marketing market in the forecast period.
Influencing Trend:
Increased Use of Social Media for Advertising
Market Growth Drivers:
Rising Adoption of Customer-Centric Marketing Strategies and Increase in Demand for Virtual Assistants
Challenges:
Growing Concerns Regarding Data Privacy and Unreliability of AI Algorithms
Restraints:
Lack of Working Professionals and Experts in Artificial Intelligence
Opportunities:
Growth in Adoption of Cloud-Based Applications and Services and Evolution of Marketing Analytics by Various Companies
The Artificial Intelligence in Marketing market study is being classified, by Application and major geographies with country level break-up.
The Players having a strong hold in the market are Amazon, Alphabet, and Microsoft. Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Artificial Intelligence in Marketing market throughout the predicted period.
Amazon (United States), Alphabet (United States), Microsoft (United States), Salesforce (United States), Oracle (United States), Facebook (United States), Intel (United States), IBM (United States), Micron (United States), NVIDIA (United States), Samsung Electronics (Korea), Xilinx (United States) and Twitter (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Baidu (China), Sentient Technologies (United States), Albert Technologies (Israel), Oculus360 (United States), InsideSales (United States), Persado (United States), Mariana (United States), Drawbridge (United States), Narrative Science (United States), Appier (United States), GumGum (United States) and Zensed (Sweden).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Artificial Intelligence in Marketing market by Type, Application and Region.
On the basis of geography, the market of Artificial Intelligence in Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their Development Strategies
On 16th May 2019, Punchh, Inc. has announced the launch of digital marketing solutions that will help companies by proving customer reviews using their natural language comprehension engine also beneficial in providing real-time analysis that will enhance customer relationships and increases loyalty.
On 5th October 2020, IBM has announced three new products to add to its growing suite of AI solutions for brands and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax to help scale the use of AI across the industry.
Key Target Audience
Artificial Intelligence Service Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
Artificial Intelligence in Marketing Market Study: Important Years
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Major Highlights of Market Study
Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in Artificial Intelligence in Marketing Market.
Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.
Forces & Market Dynamics: Growth drivers, restraints & opportunities available in Artificial Intelligence in Marketing industry is examined with reference relevant market sectors and sub-sectors.
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.