Global Online Advertising

Online Advertising Comprehensive Study by Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others), Pricing (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance-Based Advertising, Hybrid, Others), Platform Type (Mobile, Laptop, Desktop, & Tablets, Others), End User (Automotive, Retail, Healthcare, BFSI, Telecom, Other) Players and Region - Global Market Outlook to 2026

Online Advertising Market by XX Submarkets | Forecast Years 2022-2027 | CAGR: 19.65%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Industry Background:
The increasing technological advancements coupled with increasing digital spending by enterprises will help to boost the global Online Advertising market in the forecasted period. Online advertising is the process of using the internet as a medium to deliver marketing or promotional messages to an identified as well as intended audience. The COVID-19 pandemic is having a big impact on various industries, and digital advertising is not an exception. With the COVID-19 pandemic, business owners are assessing their marketing efforts and wondering whether if it is the best time to run online ads.

AttributesDetails
Study Period2017-2027
Base Year2021
High Growth MarketAsia Pacific
UnitValue (USD Million)
Key Companies ProfiledGoogle LLC(United States), Facebook, Inc(United States), Microsoft Corporation(United States), Twitter Inc.(United States), Adobe Systems Inc.(United States), Baidu, Inc. (China), Yahoo Inc. (United States), IAC/InterActiveCorp (United States), Amazon.com, Inc (United States) and Hulu, LLC (United States)


According to AMA, the market for Online Advertising is expected to register a CAGR of 19.65% during the forecast period to 2027. This growth is primarily driven by The ongoing shift from Traditional to Online Advertising and Up surging Use of Mobile Devices and consumption of digital content.

Globally, a noticeable market trend is evident The emergence of novel advertising techniques coupled with the growing trend of mobile apps-based advertising The Internet Software & Services sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Google LLC(United States), Facebook, Inc(United States), Microsoft Corporation(United States), Twitter Inc.(United States), Adobe Systems Inc.(United States), Baidu, Inc. (China), Yahoo Inc. (United States), IAC/InterActiveCorp (United States), Amazon.com, Inc (United States) and Hulu, LLC (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global market for online advertising appears to be highly fragmented in terms of competition, owing to the presence of a large number of market players. A number of companies have been adopting mergers and acquisitions, collaborations, and partnerships to boost their profits.

Key Developments in the Market:
October 2020 - Microsoft Advertising introduced multi-factor authentication in Microsoft Advertising online. The company is now extending the rollout of multi-factor authentication to all users who sign in through a third-party application that uses the Microsoft Advertising API.
April 2020- Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways.

Influencing Trend:
The emergence of novel advertising techniques coupled with the growing trend of mobile apps-based advertising and Rapidly increasing investments associated with digital ads, particularly, online advertisements

Market Growth Drivers:
The ongoing shift from Traditional to Online Advertising and Up surging Use of Mobile Devices and consumption of digital content

Restraints:
Operational complexities and concerns over the effectiveness of communication in mature end-user industries due to the presence of incumbents

Opportunities:
The rising popularity of Social Media across the world and Introduction of Video Advertising/Video Streaming

AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.

Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Online Advertising Market
- Analysis about New Entrants in Online Advertising Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators

Against this Challenging Backdrop, Online Advertising Study Sheds Light on
— The Online Advertising Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Online Advertising industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Online Advertising industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.

Report Objectives / Segmentation Covered

By Ad Format
  • Search Engine Advertising/Search Engine Marketing
  • Display Advertising
  • Mobile Advertising
  • Social Media Advertising
  • Video Advertising
  • Online Classifieds Ads
  • Others

By Pricing
  • Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
  • Performance-Based Advertising
  • Hybrid
  • Others

By Platform Type
  • Mobile
  • Laptop, Desktop, & Tablets
  • Others

By End User
  • Automotive
  • Retail
  • Healthcare
  • BFSI
  • Telecom
  • Other

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. The ongoing shift from Traditional to Online Advertising
      • 3.2.2. Up surging Use of Mobile Devices and consumption of digital content
    • 3.3. Market Trends
      • 3.3.1. The emergence of novel advertising techniques coupled with the growing trend of mobile apps-based advertising
      • 3.3.2. Rapidly increasing investments associated with digital ads, particularly, online advertisements
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Online Advertising, by Ad Format , Pricing, Platform Type, End User and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Online Advertising (Value)
      • 5.2.1. Global Online Advertising by: Pricing (Value)
        • 5.2.1.1. Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
        • 5.2.1.2. Performance-Based Advertising
        • 5.2.1.3. Hybrid
        • 5.2.1.4. Others
      • 5.2.2. Global Online Advertising by: Platform Type (Value)
        • 5.2.2.1. Mobile
        • 5.2.2.2. Laptop, Desktop, & Tablets
        • 5.2.2.3. Others
      • 5.2.3. Global Online Advertising by: End User (Value)
        • 5.2.3.1. Automotive
        • 5.2.3.2. Retail
        • 5.2.3.3. Healthcare
        • 5.2.3.4. BFSI
        • 5.2.3.5. Telecom
        • 5.2.3.6. Other
      • 5.2.4. Global Online Advertising Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Online Advertising (Price)
  • 6. Online Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google LLC(United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Facebook, Inc(United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Microsoft Corporation(United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Twitter Inc.(United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Adobe Systems Inc.(United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Baidu, Inc. (China)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Yahoo Inc. (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. IAC/InterActiveCorp (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Amazon.com, Inc (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Hulu, LLC (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Online Advertising Sale, by Ad Format , Pricing, Platform Type, End User and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Online Advertising (Value)
      • 7.2.1. Global Online Advertising by: Pricing (Value)
        • 7.2.1.1. Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
        • 7.2.1.2. Performance-Based Advertising
        • 7.2.1.3. Hybrid
        • 7.2.1.4. Others
      • 7.2.2. Global Online Advertising by: Platform Type (Value)
        • 7.2.2.1. Mobile
        • 7.2.2.2. Laptop, Desktop, & Tablets
        • 7.2.2.3. Others
      • 7.2.3. Global Online Advertising by: End User (Value)
        • 7.2.3.1. Automotive
        • 7.2.3.2. Retail
        • 7.2.3.3. Healthcare
        • 7.2.3.4. BFSI
        • 7.2.3.5. Telecom
        • 7.2.3.6. Other
      • 7.2.4. Global Online Advertising Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Online Advertising (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Online Advertising: by Pricing(USD Million)
  • Table 2. Online Advertising Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) , by Region USD Million (2016-2021)
  • Table 3. Online Advertising Performance-Based Advertising , by Region USD Million (2016-2021)
  • Table 4. Online Advertising Hybrid , by Region USD Million (2016-2021)
  • Table 5. Online Advertising Others , by Region USD Million (2016-2021)
  • Table 6. Online Advertising: by Platform Type(USD Million)
  • Table 7. Online Advertising Mobile , by Region USD Million (2016-2021)
  • Table 8. Online Advertising Laptop, Desktop, & Tablets , by Region USD Million (2016-2021)
  • Table 9. Online Advertising Others , by Region USD Million (2016-2021)
  • Table 10. Online Advertising: by End User(USD Million)
  • Table 11. Online Advertising Automotive , by Region USD Million (2016-2021)
  • Table 12. Online Advertising Retail , by Region USD Million (2016-2021)
  • Table 13. Online Advertising Healthcare , by Region USD Million (2016-2021)
  • Table 14. Online Advertising BFSI , by Region USD Million (2016-2021)
  • Table 15. Online Advertising Telecom , by Region USD Million (2016-2021)
  • Table 16. Online Advertising Other , by Region USD Million (2016-2021)
  • Table 17. South America Online Advertising, by Country USD Million (2016-2021)
  • Table 18. South America Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 19. South America Online Advertising, by Pricing USD Million (2016-2021)
  • Table 20. South America Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 21. South America Online Advertising, by End User USD Million (2016-2021)
  • Table 22. Brazil Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 23. Brazil Online Advertising, by Pricing USD Million (2016-2021)
  • Table 24. Brazil Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 25. Brazil Online Advertising, by End User USD Million (2016-2021)
  • Table 26. Argentina Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 27. Argentina Online Advertising, by Pricing USD Million (2016-2021)
  • Table 28. Argentina Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 29. Argentina Online Advertising, by End User USD Million (2016-2021)
  • Table 30. Rest of South America Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 31. Rest of South America Online Advertising, by Pricing USD Million (2016-2021)
  • Table 32. Rest of South America Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 33. Rest of South America Online Advertising, by End User USD Million (2016-2021)
  • Table 34. Asia Pacific Online Advertising, by Country USD Million (2016-2021)
  • Table 35. Asia Pacific Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 36. Asia Pacific Online Advertising, by Pricing USD Million (2016-2021)
  • Table 37. Asia Pacific Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 38. Asia Pacific Online Advertising, by End User USD Million (2016-2021)
  • Table 39. China Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 40. China Online Advertising, by Pricing USD Million (2016-2021)
  • Table 41. China Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 42. China Online Advertising, by End User USD Million (2016-2021)
  • Table 43. Japan Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 44. Japan Online Advertising, by Pricing USD Million (2016-2021)
  • Table 45. Japan Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 46. Japan Online Advertising, by End User USD Million (2016-2021)
  • Table 47. India Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 48. India Online Advertising, by Pricing USD Million (2016-2021)
  • Table 49. India Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 50. India Online Advertising, by End User USD Million (2016-2021)
  • Table 51. South Korea Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 52. South Korea Online Advertising, by Pricing USD Million (2016-2021)
  • Table 53. South Korea Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 54. South Korea Online Advertising, by End User USD Million (2016-2021)
  • Table 55. Taiwan Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 56. Taiwan Online Advertising, by Pricing USD Million (2016-2021)
  • Table 57. Taiwan Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 58. Taiwan Online Advertising, by End User USD Million (2016-2021)
  • Table 59. Australia Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 60. Australia Online Advertising, by Pricing USD Million (2016-2021)
  • Table 61. Australia Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 62. Australia Online Advertising, by End User USD Million (2016-2021)
  • Table 63. Rest of Asia-Pacific Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 64. Rest of Asia-Pacific Online Advertising, by Pricing USD Million (2016-2021)
  • Table 65. Rest of Asia-Pacific Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 66. Rest of Asia-Pacific Online Advertising, by End User USD Million (2016-2021)
  • Table 67. Europe Online Advertising, by Country USD Million (2016-2021)
  • Table 68. Europe Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 69. Europe Online Advertising, by Pricing USD Million (2016-2021)
  • Table 70. Europe Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 71. Europe Online Advertising, by End User USD Million (2016-2021)
  • Table 72. Germany Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 73. Germany Online Advertising, by Pricing USD Million (2016-2021)
  • Table 74. Germany Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 75. Germany Online Advertising, by End User USD Million (2016-2021)
  • Table 76. France Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 77. France Online Advertising, by Pricing USD Million (2016-2021)
  • Table 78. France Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 79. France Online Advertising, by End User USD Million (2016-2021)
  • Table 80. Italy Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 81. Italy Online Advertising, by Pricing USD Million (2016-2021)
  • Table 82. Italy Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 83. Italy Online Advertising, by End User USD Million (2016-2021)
  • Table 84. United Kingdom Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 85. United Kingdom Online Advertising, by Pricing USD Million (2016-2021)
  • Table 86. United Kingdom Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 87. United Kingdom Online Advertising, by End User USD Million (2016-2021)
  • Table 88. Netherlands Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 89. Netherlands Online Advertising, by Pricing USD Million (2016-2021)
  • Table 90. Netherlands Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 91. Netherlands Online Advertising, by End User USD Million (2016-2021)
  • Table 92. Rest of Europe Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 93. Rest of Europe Online Advertising, by Pricing USD Million (2016-2021)
  • Table 94. Rest of Europe Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 95. Rest of Europe Online Advertising, by End User USD Million (2016-2021)
  • Table 96. MEA Online Advertising, by Country USD Million (2016-2021)
  • Table 97. MEA Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 98. MEA Online Advertising, by Pricing USD Million (2016-2021)
  • Table 99. MEA Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 100. MEA Online Advertising, by End User USD Million (2016-2021)
  • Table 101. Middle East Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 102. Middle East Online Advertising, by Pricing USD Million (2016-2021)
  • Table 103. Middle East Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 104. Middle East Online Advertising, by End User USD Million (2016-2021)
  • Table 105. Africa Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 106. Africa Online Advertising, by Pricing USD Million (2016-2021)
  • Table 107. Africa Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 108. Africa Online Advertising, by End User USD Million (2016-2021)
  • Table 109. North America Online Advertising, by Country USD Million (2016-2021)
  • Table 110. North America Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 111. North America Online Advertising, by Pricing USD Million (2016-2021)
  • Table 112. North America Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 113. North America Online Advertising, by End User USD Million (2016-2021)
  • Table 114. United States Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 115. United States Online Advertising, by Pricing USD Million (2016-2021)
  • Table 116. United States Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 117. United States Online Advertising, by End User USD Million (2016-2021)
  • Table 118. Canada Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 119. Canada Online Advertising, by Pricing USD Million (2016-2021)
  • Table 120. Canada Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 121. Canada Online Advertising, by End User USD Million (2016-2021)
  • Table 122. Mexico Online Advertising, by Ad Format USD Million (2016-2021)
  • Table 123. Mexico Online Advertising, by Pricing USD Million (2016-2021)
  • Table 124. Mexico Online Advertising, by Platform Type USD Million (2016-2021)
  • Table 125. Mexico Online Advertising, by End User USD Million (2016-2021)
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Online Advertising: by Pricing(USD Million)
  • Table 137. Online Advertising Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) , by Region USD Million (2022-2027)
  • Table 138. Online Advertising Performance-Based Advertising , by Region USD Million (2022-2027)
  • Table 139. Online Advertising Hybrid , by Region USD Million (2022-2027)
  • Table 140. Online Advertising Others , by Region USD Million (2022-2027)
  • Table 141. Online Advertising: by Platform Type(USD Million)
  • Table 142. Online Advertising Mobile , by Region USD Million (2022-2027)
  • Table 143. Online Advertising Laptop, Desktop, & Tablets , by Region USD Million (2022-2027)
  • Table 144. Online Advertising Others , by Region USD Million (2022-2027)
  • Table 145. Online Advertising: by End User(USD Million)
  • Table 146. Online Advertising Automotive , by Region USD Million (2022-2027)
  • Table 147. Online Advertising Retail , by Region USD Million (2022-2027)
  • Table 148. Online Advertising Healthcare , by Region USD Million (2022-2027)
  • Table 149. Online Advertising BFSI , by Region USD Million (2022-2027)
  • Table 150. Online Advertising Telecom , by Region USD Million (2022-2027)
  • Table 151. Online Advertising Other , by Region USD Million (2022-2027)
  • Table 152. South America Online Advertising, by Country USD Million (2022-2027)
  • Table 153. South America Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 154. South America Online Advertising, by Pricing USD Million (2022-2027)
  • Table 155. South America Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 156. South America Online Advertising, by End User USD Million (2022-2027)
  • Table 157. Brazil Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 158. Brazil Online Advertising, by Pricing USD Million (2022-2027)
  • Table 159. Brazil Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 160. Brazil Online Advertising, by End User USD Million (2022-2027)
  • Table 161. Argentina Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 162. Argentina Online Advertising, by Pricing USD Million (2022-2027)
  • Table 163. Argentina Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 164. Argentina Online Advertising, by End User USD Million (2022-2027)
  • Table 165. Rest of South America Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 166. Rest of South America Online Advertising, by Pricing USD Million (2022-2027)
  • Table 167. Rest of South America Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 168. Rest of South America Online Advertising, by End User USD Million (2022-2027)
  • Table 169. Asia Pacific Online Advertising, by Country USD Million (2022-2027)
  • Table 170. Asia Pacific Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 171. Asia Pacific Online Advertising, by Pricing USD Million (2022-2027)
  • Table 172. Asia Pacific Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 173. Asia Pacific Online Advertising, by End User USD Million (2022-2027)
  • Table 174. China Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 175. China Online Advertising, by Pricing USD Million (2022-2027)
  • Table 176. China Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 177. China Online Advertising, by End User USD Million (2022-2027)
  • Table 178. Japan Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 179. Japan Online Advertising, by Pricing USD Million (2022-2027)
  • Table 180. Japan Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 181. Japan Online Advertising, by End User USD Million (2022-2027)
  • Table 182. India Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 183. India Online Advertising, by Pricing USD Million (2022-2027)
  • Table 184. India Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 185. India Online Advertising, by End User USD Million (2022-2027)
  • Table 186. South Korea Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 187. South Korea Online Advertising, by Pricing USD Million (2022-2027)
  • Table 188. South Korea Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 189. South Korea Online Advertising, by End User USD Million (2022-2027)
  • Table 190. Taiwan Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 191. Taiwan Online Advertising, by Pricing USD Million (2022-2027)
  • Table 192. Taiwan Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 193. Taiwan Online Advertising, by End User USD Million (2022-2027)
  • Table 194. Australia Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 195. Australia Online Advertising, by Pricing USD Million (2022-2027)
  • Table 196. Australia Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 197. Australia Online Advertising, by End User USD Million (2022-2027)
  • Table 198. Rest of Asia-Pacific Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 199. Rest of Asia-Pacific Online Advertising, by Pricing USD Million (2022-2027)
  • Table 200. Rest of Asia-Pacific Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 201. Rest of Asia-Pacific Online Advertising, by End User USD Million (2022-2027)
  • Table 202. Europe Online Advertising, by Country USD Million (2022-2027)
  • Table 203. Europe Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 204. Europe Online Advertising, by Pricing USD Million (2022-2027)
  • Table 205. Europe Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 206. Europe Online Advertising, by End User USD Million (2022-2027)
  • Table 207. Germany Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 208. Germany Online Advertising, by Pricing USD Million (2022-2027)
  • Table 209. Germany Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 210. Germany Online Advertising, by End User USD Million (2022-2027)
  • Table 211. France Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 212. France Online Advertising, by Pricing USD Million (2022-2027)
  • Table 213. France Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 214. France Online Advertising, by End User USD Million (2022-2027)
  • Table 215. Italy Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 216. Italy Online Advertising, by Pricing USD Million (2022-2027)
  • Table 217. Italy Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 218. Italy Online Advertising, by End User USD Million (2022-2027)
  • Table 219. United Kingdom Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 220. United Kingdom Online Advertising, by Pricing USD Million (2022-2027)
  • Table 221. United Kingdom Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 222. United Kingdom Online Advertising, by End User USD Million (2022-2027)
  • Table 223. Netherlands Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 224. Netherlands Online Advertising, by Pricing USD Million (2022-2027)
  • Table 225. Netherlands Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 226. Netherlands Online Advertising, by End User USD Million (2022-2027)
  • Table 227. Rest of Europe Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 228. Rest of Europe Online Advertising, by Pricing USD Million (2022-2027)
  • Table 229. Rest of Europe Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 230. Rest of Europe Online Advertising, by End User USD Million (2022-2027)
  • Table 231. MEA Online Advertising, by Country USD Million (2022-2027)
  • Table 232. MEA Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 233. MEA Online Advertising, by Pricing USD Million (2022-2027)
  • Table 234. MEA Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 235. MEA Online Advertising, by End User USD Million (2022-2027)
  • Table 236. Middle East Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 237. Middle East Online Advertising, by Pricing USD Million (2022-2027)
  • Table 238. Middle East Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 239. Middle East Online Advertising, by End User USD Million (2022-2027)
  • Table 240. Africa Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 241. Africa Online Advertising, by Pricing USD Million (2022-2027)
  • Table 242. Africa Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 243. Africa Online Advertising, by End User USD Million (2022-2027)
  • Table 244. North America Online Advertising, by Country USD Million (2022-2027)
  • Table 245. North America Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 246. North America Online Advertising, by Pricing USD Million (2022-2027)
  • Table 247. North America Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 248. North America Online Advertising, by End User USD Million (2022-2027)
  • Table 249. United States Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 250. United States Online Advertising, by Pricing USD Million (2022-2027)
  • Table 251. United States Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 252. United States Online Advertising, by End User USD Million (2022-2027)
  • Table 253. Canada Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 254. Canada Online Advertising, by Pricing USD Million (2022-2027)
  • Table 255. Canada Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 256. Canada Online Advertising, by End User USD Million (2022-2027)
  • Table 257. Mexico Online Advertising, by Ad Format USD Million (2022-2027)
  • Table 258. Mexico Online Advertising, by Pricing USD Million (2022-2027)
  • Table 259. Mexico Online Advertising, by Platform Type USD Million (2022-2027)
  • Table 260. Mexico Online Advertising, by End User USD Million (2022-2027)
  • Table 261. Research Programs/Design for This Report
  • Table 262. Key Data Information from Secondary Sources
  • Table 263. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Online Advertising: by Pricing USD Million (2016-2021)
  • Figure 5. Global Online Advertising: by Platform Type USD Million (2016-2021)
  • Figure 6. Global Online Advertising: by End User USD Million (2016-2021)
  • Figure 7. South America Online Advertising Share (%), by Country
  • Figure 8. Asia Pacific Online Advertising Share (%), by Country
  • Figure 9. Europe Online Advertising Share (%), by Country
  • Figure 10. MEA Online Advertising Share (%), by Country
  • Figure 11. North America Online Advertising Share (%), by Country
  • Figure 12. Global Online Advertising share by Players 2021 (%)
  • Figure 13. Global Online Advertising share by Players (Top 3) 2021(%)
  • Figure 14. Global Online Advertising share by Players (Top 5) 2021(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Google LLC(United States) Revenue, Net Income and Gross profit
  • Figure 17. Google LLC(United States) Revenue: by Geography 2021
  • Figure 18. Facebook, Inc(United States) Revenue, Net Income and Gross profit
  • Figure 19. Facebook, Inc(United States) Revenue: by Geography 2021
  • Figure 20. Microsoft Corporation(United States) Revenue, Net Income and Gross profit
  • Figure 21. Microsoft Corporation(United States) Revenue: by Geography 2021
  • Figure 22. Twitter Inc.(United States) Revenue, Net Income and Gross profit
  • Figure 23. Twitter Inc.(United States) Revenue: by Geography 2021
  • Figure 24. Adobe Systems Inc.(United States) Revenue, Net Income and Gross profit
  • Figure 25. Adobe Systems Inc.(United States) Revenue: by Geography 2021
  • Figure 26. Baidu, Inc. (China) Revenue, Net Income and Gross profit
  • Figure 27. Baidu, Inc. (China) Revenue: by Geography 2021
  • Figure 28. Yahoo Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 29. Yahoo Inc. (United States) Revenue: by Geography 2021
  • Figure 30. IAC/InterActiveCorp (United States) Revenue, Net Income and Gross profit
  • Figure 31. IAC/InterActiveCorp (United States) Revenue: by Geography 2021
  • Figure 32. Amazon.com, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 33. Amazon.com, Inc (United States) Revenue: by Geography 2021
  • Figure 34. Hulu, LLC (United States) Revenue, Net Income and Gross profit
  • Figure 35. Hulu, LLC (United States) Revenue: by Geography 2021
  • Figure 36. Global Online Advertising: by Pricing USD Million (2022-2027)
  • Figure 37. Global Online Advertising: by Platform Type USD Million (2022-2027)
  • Figure 38. Global Online Advertising: by End User USD Million (2022-2027)
  • Figure 39. South America Online Advertising Share (%), by Country
  • Figure 40. Asia Pacific Online Advertising Share (%), by Country
  • Figure 41. Europe Online Advertising Share (%), by Country
  • Figure 42. MEA Online Advertising Share (%), by Country
  • Figure 43. North America Online Advertising Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Google LLC(United States)
  • Facebook, Inc(United States)
  • Microsoft Corporation(United States)
  • Twitter Inc.(United States)
  • Adobe Systems Inc.(United States)
  • Baidu, Inc. (China)
  • Yahoo Inc. (United States)
  • IAC/InterActiveCorp (United States)
  • Amazon.com, Inc (United States)
  • Hulu, LLC (United States)
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Key Highlights of Report


Jan 2022 221 Pages 50 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Online Advertising Quantitative research analysis
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Top performing companies in the Global Online Advertising market are Google LLC(United States), Facebook, Inc(United States), Microsoft Corporation(United States), Twitter Inc.(United States), Adobe Systems Inc.(United States), Baidu, Inc. (China), Yahoo Inc. (United States), IAC/InterActiveCorp (United States), Amazon.com, Inc (United States) and Hulu, LLC (United States), to name a few.
North America is dominating the Online Advertising Market.
"" is seen as one of the major challenges by many Industry Players of Online Advertising Market
The Online Advertising market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get complete companies available in our research coverage.
The Online Advertising market is expected to see a steady growth rate during projected year 2021 to 2027.

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