What is In-Car Apps Market?
It incorporates various technologies such as voice control, gesture recognition and aids in eliminating extra buttons in order to maintain driver focus on the road. In-car apps ensure safety by offering improved features such as autonomous emergency brake, evolved cruise control, blind-spot data, traffic jam help, cross-traffic, and change of lane assist. The in-car app also facilitates driver in lane departure, parking assist, traffic signal warning, pedestrian warning, autonomous parking, surround-view systems and car to car communications. Industry's constant focus on reducing the operational cost and increased attention on core business, and need to improve scalability are expected to shape the Global In-Car Apps market to grow at a CAGR of 10.32% to aggregate USD61.45 Million by 2023.
The market study is being classified by Type (Embedded Model, External Model and Hybrid Model), by Application (Navigation, Social Networking, Travel, Music, Entertainment, Lifestyle, News and Weather) and major geographies with country level break-up. According to AMA, the Global In-Car Apps market is expected to see growth rate of 10.32% and may see market size of USD61.45 Million by 2026.
Apple (United States), Google (United States), Mirrorlink (United States), Ford Motor Company (United States), AT&T (United States), General Motors (United States), Nissan (Japan), Volvo (Sweden), BMW (Germany), Delphi Automotive (Ireland), Alcatel-Lucent (France), Audi (Germany), NXP Semiconductors (Netherland), Sierra Wireless (Canada) and Microsoft Corporation (United States) are some of the key players profiled in the study.
CarPlay an iPhone app, which takes the things want to do with iPhone while driving and puts them right on your car’s built-in display. You can get directions, make calls, send and receive messages and listen to music, all in a way that allows you to stay focused on the road and others. and Recently waze app was introduced, a GPS navigation software app. It works on smartphones and tablet computers that have GPS support.The Players having a strong hold in the market are Apple, Google, Mirrorlink, Ford Motor Company. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global In-Car Apps market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global In-Car Apps market by Type, Application and Region.
On the basis of geography, the market of In-Car Apps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Safety, Assistance, and Assistance Based Services
- Developing Automobile Industries
- Convince for the Driver which Includes Entertainment, Autonomous Emergency Brake, the Function of Monitoring and the GPS system
Market Trend
- Adoption of High Bandwidth Automotive Networks
- Rising Usage of Agile Application Development Methodologies
- Over the Air Updates for Software Component
Opportunities
- Emerging Car-related App in the Smartwatch Market
Challenges
- High Brand Loyalty of Its Competition
- Dealer not Satisfied with the Retailing Plan
Key Target Audience
In-Car Apps Manufacturers, In-Car Apps Distributors/Traders/Wholesalers, In-Car Apps Subcomponent Manufacturers, Industry Association and Downstream Vendors