About Brown Rice
Brown rice is a highly nutritious grain. It is good for the heart, aids digestion and helps to reduce risk of cancer, diabetes and high cholesterol. Brown rice contains three parts of the grain kernel such as the outer, fiber-filled layer called the bran, the nutrient-rich core called the germ and others.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
In This Market Major Players Are Focusing Towards Improving Their Product Portfolio and Adopting Organic and Inorganic Growth Strategies Such As Merger & Acquisition, Expanding Global Reach Analyst at AMA Research estimates that India Vendors will contribute the maximum growth to Global Brown Rice market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
T.K. Ricemill and Ash (Thailand), Asia Golden Rice Co., Ltd. (Thailand), Daawat (India), Amira Nature Foods Ltd (United Arab Emirates), Chandrika Group of Mills (India), Riviana Foods Inc. (United States), Ebro Foods (Spain), Agistin Biotech Pvt. Ltd. (India), SunFoods, LLC (United States) and Rice association (London) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Riceland Foods (United States), Lundberg (United States) and Shiva Shellac and Chemicals (India).
Segmentation Overview
AMA Research has segmented the market of Global Brown Rice market by Type (Sweet Brown Rice and Brown Basmati Rice), Application (Food staple, Bakery products and Syrup) and Region.
On the basis of geography, the market of Brown Rice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Length Type, the sub-segment i.e. Long-Grain Brown Rice will boost the Brown Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Department Stores will boost the Brown Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Innovation in Packaging and Changing Food Preference Such As Emergence of Ready-To-Eat Food Product Will Result In Introduction of Ready-To-Cook Brown Rice
Market Growth Drivers:
Increasing Preference towards Healthy Eating Habits, Manufacturers Are Focusing On Launching New Brown Rice Brands and Making Renewed Efforts to Attract Health-Conscious People and Increasing Per Capita Consumption of Rice in Countries
Challenges:
Increase Its Storage Time Brown Rice, And Need The Essential Oils In Brown Rice Go Rancid After 6-8 Months While White Rice Lasts Up To 10 Year. This Factor Hampering the Growth of Market and White Rice Is Easier to Digest Because It’s Lack of Fibre. It May Be Superior for Weak and Convalescent Persons or Someone with Weak Digestion
Opportunities:
Demand for Brown Rice Is Also Emerging From Various Middle-East and African Countries, Driving the Growth of Brown Rice Market
Market Leaders and their expansionary development strategies
In October 2020, Milk Specialties Global launched PROriz brown rice protein. Sourced and produced in the United States using hexane-free processing, the low-grit, neutral tasting powder contains all nine essential amino acids. It is available in both organic and conventional formats and suitable for use in a variety of applications, including ready-to-mix protein shakes.
In November 2022, bibigo, a brand by the No. 1 food company in Korea, is inviting shoppers across the country to fall in love with rice as it launched its new ready-to-serve bibigo® Multigrain Rice bowls nationally this fall. Carefully crafted to ensure deliciously soft and fluffy rice in just 90 seconds, bibigo Multigrain Rice bowls deliver rice cooker-worthy taste and texture in a fraction of the time it would take to prepare rice on a stove top or in a rice cooker.
According To the U.S. Food and Drug Administration, Which Regulates Food Labeling Through the Nutrition Labeling and Education Act, Calories 216, Brown Rice, Long-Grain (Cooked) Calories from Fat 15
Key Target Audience
Brown Rice Providers, Government Bodies, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.