What is Baby Pushchairs?
Baby pushchair also known as baby stroller, is defined as the small folding chair on wheels which a child sits in and is pushed around in. It is very flexible and provides a strong and sturdy frame. It is also convenient for turning in any direction. There are various benefits of using Baby pushchair products such as greater convenience and comfort, convenient transportation, durable childcare products last for a long time, offers safety features, among others. An increasing number of customer from the online channel and rising disposal income of consumer among middle-class families are some of the major factors which affect the growth of the market in the future. While some of the factors like issues associated with roads having complex path can affect the light weight baby pushchair product market. Around 40% of baby pushchair market is contributed by the APAC region, one of the main reason for this is technical innovation and extension portfolio of the product.
The market study is broken down by Type (3 Wheeler, 4 Wheeler and Others), by Application (0-6 Months, 6-9 Months, 9-24 Months and Above 2 Years) and major geographies with country level break-up.
The baby pushchair market is fragmented with numerous players focusing on technique and quality of the product due to which the global baby pushchair market can witness an upsurge in the forecast period. Some of the major players are Goodbaby International Holdings Limited (China), Newell Brands (United States), Artsana Group (Italy), among others. Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Baby Pushchairs market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Goodbaby International Holdings Limited (China), Newell Brands (United States), Artsana Group (Italy), Combi USA (United States), Stokke AS (Norway), Hauck group (Germany), Dorel Industries Inc. (Canada), Emmaljunga Barnvagnsfabrik AB (Sweden), UPPAbaby (United States) and Peg Perego (Italy) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are SeeBaby (United States) and Baby Jogger (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Baby Pushchairs market by Type, Application and Region.
On the basis of geography, the market of Baby Pushchairs has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Chain Specialized Stores will boost the Baby Pushchairs market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Baby Jogger Company has launched a new city select LUX Stroller. It is available in single to double stroller on the market. Hence, this launched will increase the product portfolio of the company.
Market Trend
- Increasing Number of Customer from Online Retailer and Emerging Demand for Eco-friendly Baby Pushchair
- Innovation and Portfolio Extension of Baby Pushchair Market
Market Drivers
- Rising Disposal Income of Consumer among Middle-Class Families
- Increasing Awareness among Consumer Regarding the Benefit of Baby Pushchair Products
Opportunities
- Increasing Per Capita Expenditure on Child Products in the Developing Economies such as China, India, Brazil, among others
Restraints
- Issue related to Lightweight Baby Pushchair Regarding Roads with Complex Conditions
Challenges
- Problem Related to Shock Absorber Effect Is Not Better as Compared to Multi-Functional Baby Pram Products
Key Target Audience
Manufacturers of Baby Pushchair, Suppliers of Baby Pushchair, Wholesalers, Distributors and Retailers of Baby Pushchair, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.