Baby Stroller Market Scope
Baby stroller is defined as the small folding chair on wheels which a child sits in and is pushed around in. It is very flexible and provides a strong and sturdy frame. It is also convenient for turning in any direction. There are various benefits of using Baby stroller products such as greater convenience and comfort, convenient transportation, durable childcare products last for a long time, offers safety features, among others. An increasing number of customer from the online channel and rising disposal income of consumer among middle-class families are some of the major factors which affect the growth of the market in the future.
According to AMA, the Global Baby Stroller market is expected to see growth rate of 5.3%The baby stroller market is fragmented with numerous players focusing on technique and quality of the product due to which the global baby stroller market can witness an upsurge in the forecast period. Some of the major players are Goodbaby International Holdings Limited (China), Newell Brands (United States), Artsana Group (Italy), among others. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Baby Stroller market throughout the predicted period.
Goodbaby International Holdings Limited (China), Newell Brands (United States), Artsana Group (Italy), Combi USA (United States), Stokke AS (Norway), Hauck group (Germany), Dorel Industries Inc. (Canada), Emmaljunga Barnvagnsfabrik AB (Sweden), UPPAbaby (United States) and Peg Perego (Italy) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are SeeBaby (United States).
Segmentation Overview
The study have segmented the market of Global Baby Stroller market by Type (Full-Sized Stroller, Light Weight or Umbrella Stroller, Jogging Stroller and Double & Triple Strollers) and Region with country level break-up.
On the basis of geography, the market of Baby Stroller has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Increasing Number of Customer from Online Retailer and Emerging Demand for Eco-friendly Stroller
Market Growth Drivers:
Rising Disposal Income of Consumer among Middle-Class Families and Increasing Awareness among Consumer Regarding the Benefit of Baby Stroller Products
Challenges:
Problem Related to Shock Absorber Effect Is Not Better as Compared to Multi-Functional Baby Pram Products
Restraints:
Issue related to Lightweight Baby Strollers Regarding Roads with Complex Conditions
Opportunities:
Increasing Per Capita Expenditure on Child Products in the Developing Economies such as China, India, Brazil, among others
Market Leaders and their Expansionary Development Strategies
To increase the Group's product portfolio to include children's garments, home textiles, feedings, and personal care goods as well as to develop an omni-channel for our brands in the China market, we acquired the gb branded non-durable company and retail network.
In June 2017, the Baby Jogger Company has launched a new city select LUX Stroller. It is available in single to double stroller on the market. Hence, this launched will increase the product portfolio of the company.
Key Target Audience
Manufacturers of Baby Stroller, Suppliers of Baby Stroller, Wholesalers, Distributors and Retailers of Baby Stroller, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.