About Food Fortifying Agents
Food Fortifying is the agents or additives that are added in the food or can also know as essential nutrients that are added to the food as an ingredient. It helps in restoring nutrients to the food that are removed during production or refinement. As per World Health Organization and Food and Agricultural Organization of the United Nations (FAO), food fortification states to the exercise of purposely rising the content of an essential micronutrient such as vitamins and minerals in a food. It is done so as to advance the nutritional quality of the food. The increasing rise in food and beverages sector globally is driving the market for food fortifying agents.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Food Fortifying Agents market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Food Fortifying Agents market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that Denmark Vendors will contribute the maximum growth to Global Food Fortifying Agents market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Cargill (United States), Royal DSM (Netherlands), CHR (Denmark), Nestle SA (Switzerland), Hansen Holdings (Denmark), BASF (Denmark), Arla Foods (Denmark), Tate & Lyle (United Kingdom) and Ingredion (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Food Fortifying Agents market by Type (Minerals, Vitamins, Lipids, Carbohydrates, Proteins & amino acids, Prebiotics and Others), Application (Cereals & cereal-based products, Dairy & dairy-based products, Fats & oils and Beverages) and Region.
On the basis of geography, the market of Food Fortifying Agents has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Method of Food Fortification Agents, the sub-segment i.e. Commercial and industrial fortification will boost the Food Fortifying Agents market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Western Culture Majorly In Developing Countries Such as India
Market Growth Drivers:
Increasing Concern Related to the Health Problem Drives the Need for Food Fortifying Agents and Rising Prevalence of Chronic Diseases Such as High Blood Pressure, Cardiovascular Diseases and Many More
Challenges:
Issue Related Towards the Toxicity of these Agents and Availability of Other Products
Restraints:
Higher Cost of These Products and Issue Related to the Risk Associated With Over Consumption of these Agents
Opportunities:
Globally Nutrition Population is Increasing Which Leads to Increase Demand for Food Fortifying Agent and Rising Sports Nutrition Products, Animal Nutrition and Personal Care
Market Leaders and their expansionary development strategies
In May 2019, Milam launched its first fortified milk product. It launched fortified milkon the product was received very well in the city. This products contains Vitamins A and D majorly, in order to provide the vitamin rich products.
Key Target Audience
Potential Investors, Up and Down Stream Vendors, Private Research Organizations, Suppliers and Distributors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.