Market Snapshot:
Sports drinks are the type of beverages which contains carbohydrates, minerals, electrolytes, and flavoring. These contents are intended to replenish water and electrolytes which are lost while working out. Whereas the energy drinks are the beverages which contains nonnutritive stimulants such as caffeine, guarana, taurine, ginseng and many more. In other words the sports and energy drinks are highly caffeinated that provide an additional benefit and nutritional boost. These benefits are increasing the consumption among the athletes and other sports person which is fueling the market growth.
Highlights from Sports and Energy Drinks Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key Vendors profiled in the report are PepsiCo, Inc. (United States), The Coca-Cola Company (United States), Red Bull (Austria), Monster Energy Company (United States), Rockstar Inc. (United States), Abbott (United States), International Beverage (China), Britvic PLC (United Kingdom), D'Angelo Brands Inc. (Canada) and Frucor Suntory (New zealand). Additionally, other players that are part of this comprehensive study are The Kraft Heinz Company (United States) and Big Red (United States).
Geographic Breakdown and Segment Analysis
The Global Sports and Energy Drinks market presents a comprehensive analysis of the Sports and Energy Drinks market by product type (Soft Drinks and Energy drinks), by end-user/application (Before Exercise, During Exercise and Recovery), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Sports and Energy Drinks industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Sports and Energy Drinks market
Analyst at AMA have segmented the market study of Global Sports and Energy Drinks market by Type, Application and Region.
Influencing Trend:
Inclination of Consumers towards the Health and Fitness which is Leading to Consumption of Energy Drink and Growing Retail Industry
Market Growth Drivers:
Increasing Awareness among the Consumers is leading to Increasing Purchase of Sports and Energy Drinks and Innovative Products with Wide Range of Flavors Available
Challenges:
Health Concerns after Consumption in Large Quantity
Restraints:
Availability of Other Drinks are Affecting the Market and Lock down imposed by the government due to coronavirus pandemic has shut down the sports and fitness industry which has affected the market growth
Opportunities:
Increasing Disposable Income in Developing Economies and Increasing Campaign to Reach the Non-Athlete Consumers are boosting the Market
Market Developments Activities:
On 11th March 2020, Pepsico has launched Rockstar Energy Inc. which is designed for those who lead active lifestyle.
On 1st October 2019, Coca Cola has rolled out the energy drink which is the first energy drink under Coca Cola brand. It has planned to launch four different flavors that are Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy cherry zero sugar and Coca-Cola Energy Cherry in 2020
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others