Precision Viticulture Market Scope
Precision viticulture is the process of cultivation of grapes which is used for the production of wine. This process is used to optimize vineyard performance which particularly maximizes grape yield while reducing environmental influences and threat. There is various technology which is including precision viticulture including global positioning systems (GPS), meteorological sensor, satellite, and remote sensing and geographic information systems (GIS).
According to AMA, the Global Precision Viticulture market is expected to see growth rate of 9.3%
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Precision Viticulture market throughout the predicted period.
John Deere (United States), Trimble (United States), Topcon (Japan), Groupe ICV (France), Tracmap (New Zealand), Deveron Uas (Canada), Teejet Technologies (United States), Quantislabs (Hungary), Terranis (France), Ateknea Solutions (Spain), Aha Viticulture (Australia) and AG Leader Technology (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Terranis (France), UAV-IQ LLC (United states) and Bladescape (Austria).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Precision Viticulture market by Type (Software, Hardware and Services), by Application (Yield Monitoring, Crop Scouting, Field Mapping, Irrigation Management, Weather Tracking & Forecasting, Inventory Management, Farm Labor Management, Financial Management and Others) and Region with country level break-up.
On the basis of geography, the market of Precision Viticulture has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 31st July 2018, Deere & Company has acquired PLA, Argentina based privately-held manufacturer of sprayers, planters, and specialty products for agriculture. This acquisition offers advanced, cost-effective equipment, technology, and services to expand productivity.
On 28th August 2018, John Deer has launched new precision ag solutions and updated software. This software provide solution that can be used on more brands of equipment in their applications. This invention include the 4240 Universal Display, AutoTrac™ Universal 300 guidance solution and updated 18-2 Gen 4 software.
Market Trend
- Introduction of Technology for Improvement in Production
- Government Initiation towards New Technique Usage
Market Drivers
- Fueling Demand of Great Quality Greps
- Need to Observe Grapes Quality
Opportunities
- Rising Opportunity in Usage of Drones in Precision Viticulture
- Introduction of Unmanned Aerial Vehicles (UAVS)
Restraints
- Less Awareness of Technical Knowledge
- High Initial Cost Requirements
- Introduction of Agriculture Mobile Application
Challenges
Key Target Audience
Software and Hardware Providers, Precision Viticulture Suppliers, Distributors, Importers, Exporters, Precision Viticulture Turnkey Contractors, Precision Viticulture Farmer’s Organizations, Government and Private Research Centre and Others