About Vaseline
Vaseline, also known as an occlusive moisturizer, commonly used in beauty routines and home remedies. Occlusive form will lock in natural moisturizer and oils into the skin and provides healthy looking & allowing the skin to repair itself. Recently, Unilever organizes “Vaseline Healing Project” which support various communities and aims to heal the skin of people by 2020. In addition, unfavorable and changing weather conditions across India, Indonesia, Thailand and South Africa are the prime factors attributing to rising demand of artificial as well as natural Vaseline in these countries
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that German and United States Vendors will contribute the maximum growth to Global Vaseline market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Unilever (United States), Nivea (Germany), Johnson & Johnson (United States), Lakme Cosmetics (India), BASF (Germany), Evonik (Germany), Clinique (United States), Dove (United Kingdom), Olay (United States), Garnier LLC (France), Estee Lauder (United States) and Lodha Petro (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Vaseline market by Type (Natural Vaseline and Artificial Vaseline), Application (Cosmetics and Medical Skin Care) and Region.
On the basis of geography, the market of Vaseline has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online Store will boost the Vaseline market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Usage During Makeup Remover
Market Growth Drivers:
Protect against External Causes of Dry Skin and Changing Lifestyle, Rapid Urbanization and Increased Personal Health Awareness
Challenges:
Various Side Effects Such as Allergies, Infections and Aspiration Risks
Restraints:
Fluctuating Raw Material Prices and Stringent Government Led Regulations in Various Countries Regarding Usage of Plastic Packaging
Opportunities:
Surging Market Growth in Developing Countries Including India, Brazil, China and Others and Increasing Growth of Medical and Beauty Industry
Analyst View
"Vaseline prioritised smaller pack sizes to encourage trial use, and it worked. The brand now accounts for more than 35% of the market."
Key Target Audience
Vaseline Manufacturer, Distributors, and Suppliers, Retail Stores, Medical Stores, Cosmetics Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.