Industry Background:
Hair serum is a liquid-based product usually formulated using silicones that provide a protective layer over the hair fiber, assisting in smoothing frizz. It is generally applied onto wet or towel-dried hair after shampooing and conditioning as well as it can be applied onto dry hair. The factors such as Increased Hair Concerns among People lead to High Demand for Hair Care Products and Rise in the Promotional Activities by Manufacturers are driving the global hair serum market. Huge Investments by Major Players and Increased Disposable Income of the People in Developing Countries also boosting the growth.
According to AMA Research, the market for Hair Serum is expected to register a CAGR of 6.6% during the forecast period to 2030. This growth is primarily driven by Increased Hair Concerns among People leads to High Demand for Hair Care Products
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Consumer Goods sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Revlon, Inc. (United States), John Paul Mitchell Systems (United States), Wella AG (Germany), Henkel (United States), Kao Corporation (Japan), L'Oréal S.A. (France), Procter & Gamble (United States), Unilever (United Kingdom) and Amka Products (South Africa), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In December 2023, Unilever today announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever’s portfolio towards higher growth areas
In September 2020, L-Oreal Paris has launched its extraordinary hair serum in the Indian market. It is used on colored, chemically treated or textured hair to get a vibrant glossy look and enhance curls and beach waves.The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations.
Influencing Trend:
Growing Demand for Organic Hair Care Products and Increased Awareness about Personal Care among People
Market Growth Drivers:
Increased Hair Concerns among People leads to High Demand for Hair Care Products, Rise in the Promotional Activities by Manufacturers, Huge Investments by Major Players and Increased Disposable Income of the Peope in Developing Countris
Challenges:
Availability of Alternative Products in the Market and Current COVID-19 Pandemic Affects Market Badly
Restraints:
Less Awareness about Hair Serum Benefit among People and High Cost of the Products Compared to other Hair Care Products
Opportunities:
Growth in the Hair Care Product Industry Worldwide and Growth in the E-commerce Industry
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Hair Serum Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Hair Serum Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Hair Serum players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Hair Serum Study Sheds Light on
The Hair Serum Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Hair Serum industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Hair Serum industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.