About Bath Salts
The term “bath salts” contains one or more synthetic chemicals related to cathinone, an amphetamine-like stimulant found naturally in the khat plant and is emerging family of drugs. Bath salts usually take the form of a white or brown crystalline powder and are sold in small plastic or foil packages labeled and is not for human consumption. It is also marketed as plant food, jewelry cleaner, phone screen cleaner.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that United Kingdom Vendors will contribute the maximum growth to Global Bath Salts market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L'occitane (Switzerland), Moksha Beauty (United Kingdom), Salt & Co. (United Kingdom), Bathclin Corp. (Japan), PrettyValley (Canada), Borghese (United States), Watsons (Malaysia), Kneipp (United States), San Francisco Salt Company (United States), Cornish Sea Salt Co. (United Kingdom), Voya organic beauty (Ireland) and Kneipp GmbH (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are The Kalm Co. (South Africa) and Westlab Ltd. (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Bath Salts market by Type (Epsom Salt, Dead Sea Salt, Himalayan Salt, Bolivian Salt, Dendritic Salt and Others), Application (Health & Wellness, Home Care, Beauty Care, Therapeutic and Others) and Region.
On the basis of geography, the market of Bath Salts has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. MDPV will boost the Bath Salts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Innovation in ingredients by Manufacturers to Add New Flavor
Market Growth Drivers:
Increasing Want for Glowing and Young Skin among People and Rising Application Base of Bath Salt in Variety of Industries
Challenges:
Bath Salts Can Increased Blood Pressure, Agitation, Muscle Breakdown and Seizures
Restraints:
High Doses Have Caused Intense and Extended Panic Attacks
Opportunities:
Increasing Spending on Skin Care Products
Market Leaders and their expansionary development strategies
January 2021, San Francisco Equity Partners had acquired Natural Beauty Manufacturing Business. SV Labs specializes in bath bombs and shower tablets, but also makes skin care and other natural beauty products.
In May 2023, Voya launches new indulgent sea marine bath salts. VOYA’s new Marine Bath Sales are rich in Potassium to help detoxify the body and are blended with wild Fucus Serratus Seaweed, Achill Island Sea Salts, Epsom Salts, and Himalayan Pink Rock salts.
Key Target Audience
Manufacturers of Bath Salt, Suppliers of Bath Salt, Wholesalers, Distributors and Retailers of Bath Salt, Pharmaceutical Industry, Cosmetic Industry and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.