About Facial Serum
Face serums are defined as the lightweight moisturizers which penetrate deeper in order to deliver active ingredients into your skin. There are various advantages associated with use face serums such as increased nourishment, hydration, brightening of the skin, acne prevention, among others. In addition, it is also prescribed by skin specialists for treatment of acne, skin lightness, as well as facial wrinkles. Increase in demand for skincare products from middle-aged women is likely to be a prime driver for the global face serums market
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 8.5% |
The market is fragmented with numerous players focusing on technique and quality of the product due to which the global facial serum market can witness an upsurge in the forecast period Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Facial Serum market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
LOréal S.A. (France), The Procter & Gamble Company (United States), LVMH Moët Hennessy Louis Vuitton SE (France), CHANEL International B.V. (Netherlands), The Estée Lauder Companies Inc. (United States), Unilever plc (United Kingdom), Amway (United States), Johnson & Johnson (United States), Revlon, Inc. (United States) and Burberry Group PLC. (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Facial Serum market by Type (Anti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating Face Serums, Exfoliating Face Serums and Others) and Region.
On the basis of geography, the market of Facial Serum has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Skin Type, the sub-segment i.e. Dry will boost the Facial Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Lotion will boost the Facial Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredient, the sub-segment i.e. Collagen will boost the Facial Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Men will boost the Facial Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase in prevalence of skin related problems namely Acne, Hives, Facial Wrinkles, and Aging
Market Growth Drivers:
Rising Demand for Skincare Products by Middle-Aged Women and Increase in Male Grooming, Growing Awareness among Consumers for Skincare Treatment Has Also Enhanced the Sale of Facial Serums, Increasing Use of Facial Serum in Personal Care Products and Improved Lifestyle As Well As Purchasing Power among Women Globally
Challenges:
Issue related to Some High Prices of Facial Serum Products and The problem regarding Lack of Awareness of Facial Serum Products
Restraints:
Stringent Government Regulations regarding the usage of Ingredient for manufacturing Products and Facial Serums are Mainly Made from Active as Well as Concentrated Ingredients that add to their Cost And is Likely to Hinder the Demand for the Product during the Forecast Period
Opportunities:
Rising Demand from Emerging Economics such as China, India, Brazil, Philippines, and others
Market Leaders and their expansionary development strategies
In January 2023, The Ordinary, a popular direct-to-consumer brand, acquires NIOD, a luxury skincare line known for its advanced serums, for an undisclosed amount. This move solidifies The Ordinary's position in the high-growth serum market.
Key Target Audience
Facial Serum Manufacturers, Cosmetic Industry, Industry Association, Potential Investors, Traders/Distributors and Suppliers of Facial Serum Products, Government and Regulatory Bodies and Research Institute and Organization
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.