What is Women Sportswear?
Sportswear is a type of clothing that also includes footwear, which is worn during a sport or any sort of physical exercise. Any sportswear needs artistic features like eye-catching appearance and a pleasing look as well as functions that would enhance the athlete’s performance and would also provide some extra comfort and uphold the health of the wearer. Earlier athletic products were designed for men and smaller sizes of those products with feminine colors were available for women. But now there is a complete change in scenario, there is an increase in women participating in sports and also following a healthy lifestyle. Of more than 11,000 athletes that took part in the 2016 Rio Olympics, 45 percent of them were women. More and more women are buying into the sportswear sector because they prioritize their health and wellness. In 2016, the global market for health and wellness had reached USD 732 billion and is expected to grow by a further 17 percent by 2021.
The market study is broken down by Type (Jackets, Shorts, Shirts, Jogging Suits, Sneakers and Others), by Application (Gym, Sports, Running, Hiking, Fashion and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new modifications in the existing products and collaborations as per their preferred strategies. In 2015, Nike had announced its ambitious plans so as to hit USD 50 billion in sales by 2020 and as known women’s business is a huge opportunity. Also, the Oregon-based company had set its marketing expenditure to USD 804 million in 2016, with an increase of 10 percent year after year, with a center of attention on its women offerings, which further strategizes to grow into a USD 11 billion business by 2020. Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Women Sportswear market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nike (United States), Under Armour (United States), Adidas (Germany), Kappa (Italy), Reebok (United States), Fila (South Korea), Everlast (United States), Lorna Jane (Australia), Converse (United States), Puma (Germany), Skechers (United States), Dick's Sporting Goods (United States), ASICS (Japan) and The North Face (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Women Sportswear market by Type, Application and Region.
On the basis of geography, the market of Women Sportswear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Fitting, the sub-segment i.e. Loose Fit will boost the Women Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online will boost the Women Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Women Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On January 21st, 2020 - Nike Sportswear has used FlyEase technology in its new product named the Air Max 90 FlyEase. It offers quick, easy-on and off access through a flexible heel that collapses when wearers step into the shoe. The heel then snaps back into place upon entry to secure the fit. The idea behind the design is that wearers of the Air Max 90 FlyEase can tie and set their laces and then slip the shoe on and off for easy access on the go. The Air Max 90 FlyEase releases in adults and kids sizing globally March 2020.
Market Trend
- Increase in the Participation of Women in the Area of Sports
- Increased Time for Leisure and Higher Disposable Incomes
- Rise in Spending on Sportswear by Women
Market Drivers
- Artistic Features and Attractive Appearance of Sportswear
- Fitness and Sports Dressing Are Being Related To Self-Image and Lifestyles
- Growing Preference for Performance and Comfort of Sportswear
Opportunities
- Growing Trend of integrating Function and Fashion Industries
- Technological Advancements for Creation of New Innovative Materials
Restraints
- Standard Performance Specifications for Women’s Woven Sportswear, Shorts, Slacks, and Suiting Fabrics
Challenges
- High Competition among the Key Players
Key Target Audience
Manufacturers of Sportswear, Suppliers of Sportswear, Wholesalers, Distributors, and Retailers of Sportswear, Sports Industry, Fashion Industry and Textile Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.