About High Dynamic Range
High dynamic range (HDR) is a technology that improves the range of color and contrast in the digital image. It is a post-processing method used in imaging and photography for adding more dynamic range in a photograph in order to mimic what a human eye can see. High dynamic range imaging is more commonly used for real photograph scenes. More accurate representation, sharper and generally more beautiful images are possible with the help of high dynamic range.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 25.12% |
The competitive landscape in the HDR market is constantly evolving, with new players entering the market and existing players innovating and expanding their offerings. This competition is ultimately benefiting consumers by driving down prices and increasing the availability of high-quality HDR content and devices. Analyst at AMA Research estimates that Japanese Players will contribute the maximum growth to Global High Dynamic Range market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
LG Display Co., Ltd. (South Korea), OmniVision Technologies (United States), Samsung Electric Co., Ltd. (South Korea), Apple, Inc. (United States), Sony Corporation (Japan), Canon, Inc. (Japan), Nikon (Japan), Olympus (Japan), Pyxalis (France) and Photonfocus (Switzerland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Panasonic Corporation (Japan), Casio Computer Co., Ltd. (Japan), Amcrest Technologies (United States) and Zosi Technology Co. Ltd. (Hong Kong).
Segmentation Overview
AMA Research has segmented the market of Global High Dynamic Range market by Type (Capturing Devices {Smartphones and Cameras} and Display Devices {Televisions, Blu-Ray Players, Set-Top Boxes, Projectors, Laptops and Tablets}), Application (Entertainment, Consumer Orientation, Security & Monitoring and Other) and Region.
On the basis of geography, the market of High Dynamic Range has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Formats, the sub-segment i.e. HDR10 will boost the High Dynamic Range market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Trend of HDR Cameras and TVs
Market Growth Drivers:
Growing Demand for HDR Cameras, TVs and Smartphones, Availability of HDR Products in Affordable Price and Popularity of HDR Photography
Challenges:
Computational Complexity and High Memory Capacity Requirements and Fluctuating Prices of the Raw Material May Hamper the Final Cost of the HDR Products
Restraints:
Requires High Bandwidth to Transmit Data to Other Devices and Slow Adoption of HDR
Opportunities:
Rising Demand for HDR Large Display Products and Demand from the Consumer Electronic Industry
Market Leaders and their expansionary development strategies
In January 2021, chipmaker MediaTek Inc. and display panel manufacturer Innolux Corporation announced a partnership to develop new display driver ICs (integrated circuits) specifically designed for HDR displays.
In September 2022, TV manufacturer Samsung Electronics Co., Ltd. launched its Neo QLED 8K TVs, boasting improved brightness, contrast, and HDR capabilities compared to previous models.
Key Target Audience
High Dynamic Range Products Manufacturers, Raw Material Suppliers/ Buyers, Distributors, Government Body & Associations and End-user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.