About Hydrolyzed Whey Protein
The global Hydrolyzed Whey Protein market is expected to witness high demand in the forecasted period due to high demand due to high adoption in beauty cosmetics. Whey Protein Hydrolysate (Hydro Whey) is the purest and ultra form of whey protein and is made through a process called hydrolysis. The looming food insecurity demands the utilization of nutrient-rich residues from food industries as value-added products. Whey, a dairy industry waste has been characterized to be excellent nourishment with an array of bioactive components. The whey protein comprises 20 % of total milk protein and it is rich in branched and essential amino acids, functional peptides, antioxidants, and immunoglobulins. The beauty consumers desire in terms of preventive measures to maintain skin health has lead to increased demand in the forecasted period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The market for hydrolyzed whey protein is fragmented, however, major players operating in the segment hold a significant share following a strong distribution channel along with a concrete presence across global hot spots. Various initiatives taken by the industry players are supporting the growth of the sector and among them, one of the mentionable initiatives is that of new product launches. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hydrolyzed Whey Protein market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Agropur Cooperative (Canada), AMCO Proteins (United States), American Dairy Products Institute (United States), Arla Foods Ingredients Group (United States), Carbery Food Ingredients Ltd. (Ireland), Dairy Farmers of America Inc.(United States), Glanbia Plc (Ireland), Hilmar Cheese Company (United States) and INGREDIA SA (France) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Milk Specialties Global (France) and Optimum Nutrition Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Hydrolyzed Whey Protein market by Type (Capsulated and Powdered), Application (Food and Beverages, Health Supplements, Pharmaceuticals and Others) and Region.
On the basis of geography, the market of Hydrolyzed Whey Protein has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Sales Channel, the sub-segment i.e. Online Sales Channel will boost the Hydrolyzed Whey Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The global hydrolyzed whey protein market is driven by consumer awareness towards a healthy diet and increasing demand for dairy ingredients
Market Growth Drivers:
The growing demand for the protein-rich supplements and The upsurging popularity of the fitness enthusiasts
Challenges:
The issues with product allergies
Restraints:
The concern related to the price of the products
Opportunities:
Attractive marketing and promotional strategies and The evolving world of sports nutrition
Market Leaders and their expansionary development strategies
In Jun2 2021, Arla Foods Ingredients has launched a whey protein hydrolysate ingredient designed to overcome taste challenges in products for patients with maldigestion or malabsorption., and Whey protein hydrolysates are commonly used in medical nutrition products for people with conditions that impair their ability to digest or absorb protein. However, they commonly have a bitter taste not found in intact whey protein, which can affect nutritional compliance, increasing the risk of malnourishment.
In Nov 2020, Nutrition expert, Carbery Group, has launched a new hydrolysed whey protein (WPH), Optipep® 4Power, designed specifically for high-intensity interval training (HIIT).
"Hydrolyzed wheat gluten," "hydrolyzed soy protein," and "autolyzed yeast extract" are examples of acceptable names. "Hydrolyzed casein" is also an example of an acceptable name, whereas "hydrolyzed milk protein" is not an acceptable name for this ingredient because it is not specific to the ingredient (hydrolysates can be prepared from other milk proteins). The names "hydrolyzed vegetable protein" and "hydrolyzed protein" are not acceptable because they do not identify the food source of the protein.
Key Target Audience
Hydrolyzed Whey Protein Manufacturer, Suppliers, Distributors, Government regulatory Bodies, Private Research Organization, Government Research Orgnizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.