What is Playout Automation Market?
Playout is a term for the transmission of television channels and radio channels from the broadcaster into terrestrial networks, which delivers the content to the audience. Those networks can consists of terrestrial transmitters for TV, radio, and cable networks or satellites. In last few years, the playout automation is becoming more practical owing to the technological advancements in broadcasting. Television shows, digital on-screen graphics, and television commercials, can all be stored on video servers remotely controlled by computers utilizing the 9-Pin Protocol and the Video Disk Control Protocol (VDCP).
The market study is being classified by Type (Hardware and Software) and major geographies with country level break-up.
Evertz Microsystems (Canada), Grass Valley (United States), Harmonic, Inc. (United States), Snell Advanced Media (United Kingdom), Imagine Communication (United States), Cinegy (United States) and BroadStream (United States) are some of the key players profiled in the study.
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Playout Automation market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Playout Automation market by Type, Application and Region.
On the basis of geography, the market of Playout Automation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Need for Multilingual Playout
- Growing Rate of Playout Automation Adoption
- The Rising Television Industry Worldwide
Market Trend
- Scope for Technological Evolution in Global Market
- Growing Language Variation
- High Popularity of Cloud-Based OTT Channel
- Reluctance of Customers to Spend On VoD Services
Opportunities
- The Emerging Demand from Economies
- Latest Technological Advancements in Broadcasting
Challenges
- High Adoption of Free Internet TV Services
On 24 Jan 2018, Harmonic, the international leader in video delivery technology as well as services, announced that La Télé, a broadcast news channel (Switzerland), has deployed a comprehensive live and scheduled playout solution that leverages the power of Harmonic’s Spectrum X media server and Polaris Play automation to control Aveco automation and scheduled playout operations for live news coverage. and On 14 Dec 2017, Imagine Communications has implemented a robust playout system at Alrai TV, the premium family entertainment satellite service based in Kuwait. The system integrates with existing islands of operations, provided by Imagine Communications in the past, covering production, news and playout. The result is a tightly integrated, fully resilient end-to-end solution.
Key Target Audience
Playout Automation Companies, Playout Automation Components Manufacturers, Television Channels Broadcasters, Technology Investors, Regulatory Bodies, Downstream Vendors, End Users and Others