Smart TV Sticks Market Scope
Smart TV stick, provides users to stream various web content such as music, videos, and websites on TV. It works by the help of apps that users can access through the TV stick user interface or any device connected to it. The surging awareness about the features and benefits of smart TV sticks is one of the driving factors for the very market in the upcoming years. In the current scenario, this stick-sized device is much less cumbersome to carry around than the box
According to AMA, the Global Smart TV Sticks market is expected to see growth rate of 7.9%
Research Analyst at AMA estimates that United States, Chinese Vendors will contribute to the maximum growth of Global Smart TV Sticks market throughout the predicted period.
Alphabet (United States), Amazon.com (United States), Roku (United States), Apple (United States), Sky PLC (Now TV) (United Kingdom), ASUSTeK Computer (Taiwan), Shenzhen Rikomagic Tech (China), Dongguan Sonicway Electrical Appliance (China), Shenzhen Tomato Technology (China) and CloudWalker Streaming Technologies (India) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Smart TV Sticks market by Type (Non-4K and 4K and Above), by Application (Household and Commercial) and Region with country level break-up.
On the basis of geography, the market of Smart TV Sticks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
- Surging view of online digital content on TV sets
- The emergence of smart TVs embedded with streaming technology
Market Drivers
- Smart TV sticks enable consumers to watch content from OTT providers
- The integration of smart TV platforms with IC technology solutions
Opportunities
- Increasing Broadband penetration in emerging economies
Restraints
- Security issue related to smart TV stick
Challenges
- Lack of direct-to-customer online in underdeveloped nations