Industry Background:
An air fryer is a popular kitchen appliance which is used to make fried foods such as meat, pastries and potato chips. An air fryer works by circulating hot air around the food to produce a crunchy, crispy exterior. This also results in a chemical reaction known as the Maillard reaction, which occurs between an amino acid and a reducing sugar in the presence of heat. It leads to modifications in the color and flavor of foods. Air frying is much more alike to baking in an oven than deep frying.This growth is primarily driven by Increasing Number of Health Conscious People
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Consumer Electronics sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Koninklijke Philips N.V. (Netherlands), Tatung Company of America, Inc. (United States), De'Longhi America Inc. (United States), Groupe SEB (France), Avalon Bay (United States), Bajaj Electricals Limited (India), American Micronic Instruments (United States), Gorenje (Slovenia), Homeleader (China) and Gourmia (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In February 2022, Spectrum Brands Holdings, Inc. acquire the home appliances and cookware categories of Tristar Products, Inc. Spectrum Brands Holdings is one of the branded consumer products manufacturers, products such as air fryer, electric grills, toaster ovens, cookware. This acquisition helped company focuses on innovation and providing exceptional customer service and strengthened its presence in air fryer market
In May 2023, Philips Domestic Appliances launched latest Philips air fryer with unique see-through cooking window feature, with a capacity of 6 litres, 80cm cord and power rating of 1700 watts. This launch helped company to expand its presence in air fryer marketAir fryer market is a fragmented market due to the presence of various players. Companies are focusing on developing innovative products and solutions to improve quality, enhances and promotes performance, along with try to incorporate latest technology. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Influencing Trend:
Rising Demand for Air Fryer Recipes
Market Growth Drivers:
Increasing Number of Health Conscious People and Upsurge in Disposable Income of Consumers
Challenges:
Slower Cooking Time Offered by Air Fryers
Restraints:
More Energy Consumption by Air Fryers
Opportunities:
Increasing Technological Advancement Such as See Thought Window and All in One Fryer
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Air Fryer Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Air Fryer Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Air Fryer players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Air Fryer Study Sheds Light on
The Air Fryer Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Air Fryer industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Air Fryer industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.