What is Programmer/ Gamer Keyboard?
Programmer/ Gamer Keyboard are advanced or adapted keyboards that are designed help improve and optimize a user’s gaming experience. This can be anything from a more ergonomic setup to programmable keys, each with features unique to the individual gamer. It is a computer keyboard designed for gamers. The global programmer/gamer keyboard market is witnessing the launch of various advanced programmer/gamer keyboards. Moreover, the advancement in the programmer/gamer keyboards such as mecha-membrane keyboards, mouse pad attached keyboards along with other advancement in the switches improves the performance, durability and response rate.
The market study is broken down by Type (Mechanical Keyboards and Membrane Keyboards) and major geographies with country level break-up.
Market players such as Logitech, Razer Inc. and AsusTek Computer Inc. are continuously focusing towards the advancement and diversification of their products. Moreover, other key and niche players are increasingly offering programmer/gamer keyboards with enhanced typing properties. The expansion of product portfolio is further helping the companies to maintain their growth and gain competitive edge in the global programmer/gamer keyboard market. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Razer (United States), Corsair Components (United States), Patriot Memory (United States), Logitech (Switzerland), G.Skill (Taiwan), Roccat Studios (Germany), SteelSeries (Denmark), AsusTek Computer (Taiwan) and Fujitsu (Japan) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Programmer/ Gamer Keyboard market by Type, Application and Region.
On the basis of geography, the market of Programmer/ Gamer Keyboard has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline store will boost the Programmer/ Gamer Keyboard market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Switches, the sub-segment i.e. Greentech will boost the Programmer/ Gamer Keyboard market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
Corsair Components Inc. announced partnership with German Esports Organization BIG by providing gaming keyboards, mice and mouse pads. This strategic partnership is believed to strengthen the company’s gaming market in upcoming years
AsusTek Computer Inc. launched ROG STRIX FLARE mechanical keyboard. This product launch is likely to strengthen the company’s gaming market.
Market Trend
- Continuous launch of innovative PC games
Market Drivers
- Advancement in the programmer/gamer keyboards along with other advancement in the switches
- Increasing product awareness among consumers
- Increasing gaming population in the world
Opportunities
- Launch of various advanced programmer/gamer keyboards
- Increasing number of programmers in developing nations
Restraints
- Lack of awareness regarding the benefits of programmer/gamer keyboards
Challenges
- High cost associated with gaming keyboards
Key Target Audience
Industry Investors, Manufacturers, End User Industries, Traders, Distributors, and Suppliers, Government and Research Organizations and Associations and Industry Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.