Industry Background:
During maternity leave, women are more likely to use maternity personal care products instead of regular products. A woman can find happiness mixed up with worries about the process she goes through on the way to giving birth. Maternity products gently support expectant mothers. The postpartum period is a delicate time when physical and emotional changes can easily occur. Special mother care products are required to cope with the changes that are special at this point. Maternity support products are used by expectant mothers at various stages of pregnancy. These products include a wide range of braces and other garments that meet the expectant mother's need for comfort and support as they provide abdominal and back support, facilitate easy movement, reduce the risk of swelling and cause other physical ailments.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Covidien (Ireland), Natracare (United States), Organyc (United States), Johnson & Johnson (United States), Pureen (Malaysia), DACCO (United States), Procter & Gamble (United States), Abbott Laboratories (United States), Lansinoh Laboratories Inc. (United States), Happy Mama Boutique (United Kingdom) and Earth Mama (United States) |
This growth is primarily driven by Rapid Urbanizations, Increasing Awareness, Rising Internet Penetration, An Upsurge in More Convenient Access and Changing Lifestyles and Rising Consumer Spending Significantly On Personal & Healthcare Products.
Globally, a noticeable market trend is evident Growing Influence of Fashion Trends on Maternity Products
Major Vendors, such as Covidien (Ireland), Natracare (United States), Organyc (United States), Johnson & Johnson (United States), Pureen (Malaysia), DACCO (United States), Procter & Gamble (United States), Abbott Laboratories (United States), Lansinoh Laboratories Inc. (United States), Happy Mama Boutique (United Kingdom) and Earth Mama (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Key Developments in the Market:
On January 8th, 2020, P&G announced its plans to acquire Billie Inc., which is a growing female body care company that is committed to better serving women’s beauty as well as grooming needs
In September 2023 Johnson’s Baby has launched a digital film that captures mothers’ insights on the need for baby safe ingredients while showcasing the brand’s commitment to providing them with a superior experience with Johnson’s latest packaging and AR innovation.
Influencing Trend:
Growing Influence of Fashion Trends on Maternity Products, Rising Preference for More Effective and Safer Products and Growing Awareness About Unwanted Chemicals Present In Various Products and Their Harmful Effects
Market Growth Drivers:
Rapid Urbanizations, Increasing Awareness, Rising Internet Penetration, An Upsurge in More Convenient Access and Changing Lifestyles and Rising Consumer Spending Significantly On Personal & Healthcare Products
Challenges:
Intense Competition among Players
Restraints:
Availability of Substitutes
Opportunities:
The Rise of E-Commerce in the Upcoming Years, A Rise in the Number of Marketing Initiatives and Rising Demand for Premium Products and Faster Growth in Sales through Modern Trade
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Maternity Products Market
- Analysis about New Entrants in Maternity Products Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Maternity Products Study Sheds Light on
The Maternity Products Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Maternity Products industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Maternity Products industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.