Greeting Cards Market Scope
Greeting Cards is a thin paper that includes messages of friendship or sentiment to express one’s feeling about the special occasion. The use of various color papers as well as lace or ornaments on cards to make them more attractive has increased the popularity of greeting cards. According to a secondary source, in 2017, the United Kingdom accounted for GBP 1.50 billion revenue in the greeting cards market and ~100 million Christmas cards. In fact, the United Kingdom has a culture of sending greeting cards due to this it was estimated that on an average approximately 24 greeting cards per person are being sent each year. The increasing use of greeting cards to encourage the employee on their success or contribution to the organizations has driven the market size.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | American Greetings Corporation (United States), Avanti Press Inc. (United States), Current Media Group LLC (United States), Budget Greeting Cards Ltd. (United Kingdom), IG Design Group Plc (United Kingdom), Card Factory plc (United Kingdom), Party City Holdco Inc. (United States), Schurman Retail Group (United States), Galison Publishing LLC (United States), Archies Limited (India), Herbert Walkers Ltd (United Kingdom), Carlton Cards Ltd. (Canada) and Nihon Hallmark K.K. (Japan) |
CAGR | % |
The global greeting cards market is fragmented and it has been observed that most of the providers are upgrading or introducing innovative products. They rely on strategies such as partnership, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share. Research Analyst at AMA estimates that United States and European Vendors will contribute to the maximum growth of Global Greeting Cards market throughout the predicted period.
American Greetings Corporation (United States), Avanti Press Inc. (United States), Current Media Group LLC (United States), Budget Greeting Cards Ltd. (United Kingdom), IG Design Group Plc (United Kingdom), Card Factory plc (United Kingdom), Party City Holdco Inc. (United States), Schurman Retail Group (United States), Galison Publishing LLC (United States), Archies Limited (India), Herbert Walkers Ltd (United Kingdom), Carlton Cards Ltd. (Canada) and Nihon Hallmark K.K. (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Crane & Co. (United States), John Sands (Australia) Ltd. (Australia), Simon Elvin Ltd. (United Kingdom), Hallmark Cards, Inc. (United States) and UK Greetings Ltd. (United Kingdom.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Greeting Cards market by Type , by Application (Business Cards and Personal Cards) and Region with country level break-up.
On the basis of geography, the market of Greeting Cards has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In October 2022, Avanti Acquisition Corp. announced that its board of directors has determined to redeem all of its outstanding Class A ordinary shares, effective as of October 20, 2022, because the Company will not consummate an initial business combination within the time period required by its amended and restated memorandum and articles of association.
In November 2023, American Greetings Spreads Joy and Cheer at Grand Central Terminal Holiday Fair. the holiday spirit fills the halls of the historic Grand Central Terminal in New York City, AmericanGreetings.com is proud to help kick off the season of kindness and joy as the presenting sponsor of the 2023 Grand Central Terminal Holiday Fair for the second consecutive year.
Influencing Trend:
Custom Designed And 3D Greeting Cards
Market Growth Drivers:
Seasonal Greeting Cards, Everyday Greeting Cards, Increasing Demand for LED-based and Musical Greeting Cards and Demand for Seasonal Greeting Cards Such as Christmas/New Year, Valentine's Day, Mother’s Day, Etc.
Challenges:
Large Number of Local Vendors
Restraints:
Rising Social Media And Proliferation Of E-Cards
Opportunities:
Preference Of Consumers For Handmade Greeting Cards and Use of Everyday Greeting Cards In Business To Encourage Employees
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Greeting Cards Manufacturer, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry