What is Automotive Holographic Displays Market?
The holographic display uses light diffraction to create virtual 3D images. In today’s time, holographic displays are becoming popular for automotive applications to give warnings and in-vehicle entertainment. Increasing demand for enhanced safety and government regulations towards the application of safety-related technologies will accelerate the growth of automotive holographic displays. The increased application of technological advancements like LiDAR and augmented reality in holographic displays will fuel the growth. The increasing disposable income of people and inclination towards luxury cars will create noteworthy opportunities for automotive holographic displays.
Highlights from Automotive Holographic Displays Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | WayRay (Switzerland), Envisics (United Kingdom), Covestro AG (Germany), Delphi Technologies (BorgWarner Inc.) (United States), Bayerische Motoren Werke AG (Germany), SeeReal Technologies (Germany), Continental AG (Germany), Sygic (Slovakia), DigiLens Inc. (United States), Panasonic (Japan), Nippon Seiki Co., Ltd. (Japan), Luminit (United States) and Konica Minolta (Japan) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European Vendors will contribute to the maximum growth of Global Automotive Holographic Displays market throughout the forecasted period.
WayRay (Switzerland), Envisics (United Kingdom), Covestro AG (Germany), Delphi Technologies (BorgWarner Inc.) (United States), Bayerische Motoren Werke AG (Germany), SeeReal Technologies (Germany), Continental AG (Germany), Sygic (Slovakia), DigiLens Inc. (United States), Panasonic (Japan), Nippon Seiki Co., Ltd. (Japan), Luminit (United States) and Konica Minolta (Japan) are some of the key players profiled in the study. Automotive Holographic Displays Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Cars and Commercial Vehicles |
Type | Center Fascia and Front Fascia |
Technology | Laser,Electroholography |
On the basis of geography, the market of Automotive Holographic Displays has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Innovation and Development of Advanced Holographic Displays and Integration of Cutting-edge Technologies and Increased Focus on the Development of Display Technology that can offer Brighter Display with Excellent Light Efficiency
Market Growth Drivers:
Increasing Use of Holographic AR Displays in Sports Cars and Luxury Cars to Perform Complex Optical Functions and Growing Popularity of LiDAR Derived Holograms for Automotive Head-up Displays for Enhanced Safety
Challenges:
Problems Related to Poor Light Efficiency of Automotive Holographic Displays Can Hamper the Growth
Restraints:
High Cost Associated with Advanced Holographic Displays Can Limit the Application in the Economical Cars
Opportunities:
The Evolution of Connected and Autonomous Vehicles in the Market and Increasing Demand for Automotive Holographic Displays to Replace Traditional Car Dashboards
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Automotive Holographic Displays Manufacturers, Automotive Holographic Displays Suppliers & Distributors, Venture Capitalists and Private Equity Firms, Government Bodies and Others
Market Leaders & Development Strategies
In December 2021, Karma Automotive and WayRay announced that the companies would be collaborating to integrate an innovative new form of augmented reality (AR) head-up display (HUD) technology into future Karma vehicles. WayRay True Augmented Reality (True AR) and Deep Reality Display technology allow you to create virtual images at any distance and in multiple depth planes.
In 2021, Holographic startup Envisics partnered with Panasonic for the development and commercialization of next-generation head-up displays for cars, trucks, and SUVs. Envisics solely focus on the automotive applications of holographic. The deal will bring Panasonic’s expertise in the optical design that will allow Envisics to develop holographic displays by leveraging technologies like AR and also looking forward to the opportunities like entertainment and video conferencing.