About Heat-not-burn Tobacco Product
A heat-not-burn tobacco product (HNB) heats tobacco to a lower temperature than a conventional cigarette is burned, resulting smoke contains nicotine and other chemicals. The heat-not-burn tobacco product is less harmful than conventional Tabaco smoking claimed by manufacturers of heat-not-burn tobacco product, but there is no reliable evidence to support these claimsHeat-Not-Burn. Heat-not-burn products, also known as heated tobacco products, only heat tobacco. High demand from people who are trying to quit smoking is boosting the market. Additionally, the lower cost of HNB and an increasing number of organized retailing outlets are the key drivers for the market. However, government regulation from many regional governments is likely to hamper the growth of the market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Heat-not-burn Tobacco Product market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Heat-not-burn Tobacco Product Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage.The Vendors having a strong hold in the market are Philip Morris International, British American Tobacco, PAX Labs, Vapor Tobacco. Analyst at AMA Research estimates that Asia, United States and European Vendors will contribute the maximum growth to Global Heat-not-burn Tobacco Product market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Philip Morris International (United States), British American Tobacco (United Kingdom), PAX Labs (United States), Vapor Tobacco Manufacturing LLC (Finland), Japan Tobacco (Japan), Sampoerna (Indonesia), Imperial Brands (United States), Altria (United States), China tobacco (China) and Pro Link Japan Co., Ltd. (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Telkom Indonesia (Indonesia), SHENZHEN AVBAD TECHNOLOGY CO., LTD (China), Gudang Garam (Indonesia), Korea Tobacco & Ginseng Corporation (South Korea), American electronic cigarette company (United States), VMR Products (United States) and Vapesoon.com (China).
Segmentation Overview
AMA Research has segmented the market of Global Heat-not-burn Tobacco Product market by Type (Use Tobacco Stick and Use Loose-leaf) and Region.
On the basis of geography, the market of Heat-not-burn Tobacco Product has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Product Type, the sub-segment i.e. Tobacco rod will boost the Heat-not-burn Tobacco Product market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket will boost the Heat-not-burn Tobacco Product market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Heat-not-burn Tobacco Product market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Lower Taxes on Heat-Not-Burn Tobacco Products as Compare to Conventional Tabaco Products
Market Growth Drivers:
An increasing number of organized retailing outlets of Heat-Not-Burn Tobacco Products, Heat-Not-Burn Tobacco Products are Cost Effective that Accelerating the Demand across Globe and The Myth of HNB is Less Harmful as Compare to Traditional Tabaco Products
Challenges:
Heat-Not-Burn Tobacco Products are Injurious to Health and Increasing Health Awareness across Globe is limiting the Growth of The Market
Restraints:
High Number of Rules and Regulation on Tabaco Products from Regional Governments
Opportunities:
High Demand from Asian Countries Such As Malaysia and New Product Launches are fueling the Growth of the Market.
Market Leaders and their expansionary development strategies
In November 2022, Philip Morris International Inc. announced the launch of its latest heat-not-burn tobacco heating system, BONDS by IQOS with its accompanying specially designed tobacco sticks.
In October 2018, Philip Morris International had launched IQOS 3 and IQOS 3 Multi. Both products is advanced heated tobacco system. This launch expands the company’s product portfolio as well as it has the potential to create a big opportunity for the company.
According to the U.S. Food and Drug Administration, every Tabaco smoking product manufacturers should mention or promote that Tabaco smoking causes cancer or other diseases on their product.
Key Target Audience
HNB Product Manufacturers, Tabaco suppliers, Government Bodies, Private Research Organizations, Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.