Market Snapshot:
Heat-not-burn (HNB) tobacco products are electronic devices which only heat the tobacco at relatively lower temperatures to produce flavored nicotine vapor. Contrasting to conventional cigarettes, HNB products do not burn the tobacco, so the level of harmful chemicals are considerably lower than that of conventional cigarettes. These are also known as an electrically-heated smoking system or a heated tobacco product. Commercially available HNB systems include glo, IQOS, as well as use, among others. HNB products aim for a position between combustible tobacco smoking & electronic cigarettes those vaporize nicotine suspended in humectants. The heat-not-burn tobacco product is less harmful than conventional Tabaco smoking claimed by manufacturers of heat-not-burn tobacco product, but there is no reliable evidence to support these claimsHeat-Not-Burn. Heat-not-burn products, also known as heated tobacco products, only heat tobacco. High demand from people who are trying to quit smoking is boosting the market. Additionally, the lower cost of HNB and an increasing number of organized retailing outlets are the key drivers for the market. However, government regulation from many regional governments is likely to hamper the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Largest Market | North America |
Unit | Value (USD Million) |
Key Companies Profiled | Philip Morris International (United States), British American Tobacco (United Kingdom), PAX Labs (United States), Vapor Tobacco Manufacturing LLC (Finland), Japan Tobacco (Japan), Sampoerna (Indonesia), Imperial Brands (United States), Altria (United States), China tobacco (China) and Pro Link Japan Co., Ltd. (Japan) |
CAGR | 25.61% |
Segment Analysis
AMA Research have segmented the market of Global Heat-Not-Burn Tobacco Products market by Type, Application and Region. On the basis of Type, Heat-not-burn tobacco devices are dominating the market in the year 2022
On the basis of geography, the market of Heat-Not-Burn Tobacco Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022.
Market Trend
Increasing Millennial Population and Lower Taxes on Heat-Not-Burn Tobacco Products as Compare to Conventional Tabaco Products
Market Drivers
Growing Consumer Awareness about Heat-Not-Burn Tobacco Products as an Alternative to Directly Smoking Tobacco, Growing Purchasing Power around the Globe, An increasing number of organized retailing outlets of Heat-Not-Burn Tobacco Products, Heat-Not-Burn Tobacco Products are Cost Effective that Accelerating the Demand across Globe and The myth of HNB is Less Harmful as Compare to Traditional Tabaco Products
Opportunities
Technological Advancements in Heat-not-burn (HNB) Tobacco Products, High Demand from Asian Countries Such As Malaysia and New Product Launches are fueling the Growth of the Market
Restraints
- Availability of Substitutes Such as Directly Smoking Tobacco Products and E-Cigarettes
- High Number of Rules and Regulation on Tabaco Products from Regional Governments
In addition to the aforementioned factor, Growing Consumer Awareness about Heat-Not-Burn Tobacco Products as an Alternative to Directly Smoking Tobacco
is expected to propel the growth of the market over the forecast period.
Competitive Landscape
The key Vendors profiled in the study are Philip Morris International (United States), British American Tobacco (United Kingdom), PAX Labs (United States), Vapor Tobacco Manufacturing LLC (Finland), Japan Tobacco (Japan), Sampoerna (Indonesia), Imperial Brands (United States), Altria (United States), China tobacco (China) and Pro Link Japan Co., Ltd. (Japan). A lot of Asia, United States and European players are profiled in the research study indicating a strong market dependence.