About Hair Oil Industry
The hair oil industry is a vibrant segment of the global personal care market, driven by an increasing consumer focus on hair health, nourishment, and styling needs. Hair oils, derived from natural ingredients such as coconut, argan, almond, and castor oils—or blended with synthetic compounds—address a variety of concerns including hair growth, dandruff management, and moisture retention. Over the years, the industry has transformed from relying on traditional home remedies to offering sophisticated products that include premium brands, organic certifications, and innovative formulations tailored to specific hair types and concerns. Growing awareness around chemical-free and sustainable products has boosted the popularity of natural and Ayurvedic hair oils, particularly in regions like India, the Middle East, and Africa, where cultural traditions emphasize oil-based hair care. In contrast, Western markets are more focused on luxury oils designed to enhance shine and repair, often positioned as complementary products to high-end shampoos and conditioners. Despite facing challenges such as intense market competition, counterfeit products, and fluctuating raw material costs, the industry continues to thrive. The rise of e-commerce and the growing trend of male grooming have created new opportunities for expansion. With a global market value in the billions, the hair oil sector is poised for further growth as consumers increasingly prioritize self-care. Brands are investing in research and innovation to tackle concerns like hair fall and scalp health, seamlessly blending traditional practices with modern science to cater to evolving preferences.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Marico Limited (Mumbai, India), Dabur India Ltd (Ghaziabad, India), Patanjali Ayurved Limited (Haridwar, India), Unilever PLC (London, United Kingdom), Emami Group (Kolkata, India), Khadi Natural (New Delhi, India), Bajaj Consumer Care Ltd (Mumbai, India), Henkel AG & Co. KGaA (Düsseldorf, Germany), The Procter & Gamble Company (Cincinnati, Ohio, USA) and The Himalaya Wellness Company (Bengaluru, India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of India Hair Oil Industry market by , Application (Hair Nourishment, Hair Damage Repair, Hair Growth, Scalp Care and Styling) and Region.
On the basis of geography, the market of Hair Oil Industry has been segmented into
. If we see Market by Type, the sub-segment i.e. Coconut Oil will boost the Hair Oil Industry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Formulation, the sub-segment i.e. Organic will boost the Hair Oil Industry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Supermarkets/Hypermarkets will boost the Hair Oil Industry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.