About Healthy Wraps
Healthy wraps are a type of food product that typically consists of a thin, flexible flatbread or tortilla made from healthier ingredients, designed to offer a nutritious alternative to traditional wraps. These wraps often use whole grains, vegetables, or alternative flours such as almond, coconut, or chickpea flour, instead of refined white flour, to provide more fiber, protein, and essential nutrients. Healthy wraps can also be gluten-free, vegan, or low-carb to cater to specific dietary preferences. Healthy wraps are often marketed as convenient and balanced meal options, offering a quick, portable way to enjoy a nutritious meal on the go. They are popular among individuals looking for quick meals that align with their health-conscious lifestyles, offering a more wholesome alternative to sandwiches, fast food, or traditional flour tortillas. The healthy wraps market has been gaining significant momentum in recent years, driven by an increasing consumer demand for nutritious and convenient food options. A major factor contributing to the growth of the healthy wraps market is the rising awareness around health issues such as obesity, diabetes, and heart disease, prompting people to make better food choices.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
Major players have adopted various strategies such as product portfolio expansion, mergers and acquisitions, geographic expansion, agreements, and collaborations to increase their market share and strengthen their foothold in the industry. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Mission Foods, Siete Foods, B&G Foods, Inc., Don Pancho, Guerrero, Tortilla Land (Tyson Foods Inc.), Mama Lupes, Joseph's Bakery, Maria and Ricardo's and NewGem Foods are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Healthy Wraps market by Type (Gluten-Free Wraps, Vegan Wraps, Low-Carb Wraps, Whole Grain Wraps, Flavored Wraps and Others) and Region.
On the basis of geography, the market of Healthy Wraps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Retail Stores will boost the Healthy Wraps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Individual Consumers will boost the Healthy Wraps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Demand for Gluten-Free Options, with rising awareness of gluten intolerance and celiac disease, there's a growing preference for gluten-free wraps
Market Growth Drivers:
Rising Health Consciousness, Consumers are increasingly focusing on healthy eating habits and Increasing Demand for Convenient and On-the-Go Food, Healthy wraps provide a convenient, portable meal option for busy consumers, making them an attractive choice for those with active lifestyles
Challenges:
Competition from Other Healthy Alternatives, the market for healthy snacks and meals is highly competitive, with numerous alternatives
Restraints:
Limited Shelf Life Compared to Traditional Wraps, Healthy wraps, especially those with fresh ingredients, may have a shorter shelf life compared to traditional wraps or fast food options.
Opportunities:
Growing Availability of Gluten-Free and Low-Carb Alternatives and Expansion of Food Service Channels Provide Opportunity to the Market
Market Leaders and their expansionary development strategies
In September 2023, Mission Foods, the brand for tortillas and wraps, expanded its popular line of better-for-you products for health-conscious consumers with three new standout tortillas that satisfied every craving. The company's new Zero Net Carbs Sriracha Ranch tortillas, Carb Balance Chipotle tortillas, and larger Carb Balance burrito-sized tortillas combined Mission's authentic, high-quality ingredients with exciting new flavors and sizes to help consumers create delicious meals for any occasion.
Food and Drug Administration (FDA) - United States: The FDA regulates food products, including wraps, under the Federal Food, Drug, and Cosmetic Act. They oversee labeling, ingredient safety, and health claims on wraps. and European Food Safety Authority (EFSA) - European Union: EFSA provides scientific advice on food safety, including for healthy wraps, ensuring that products comply with EU regulations.
Key Target Audience
Manufacturers, Suppliers, and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.