About Sanitary Napkin-
Sanitary pad, which is also known as sanitary napkin or menstrual pad, is a thin pad made of absorbent material that absorbs the menstrual fluid during menstruation. Some sanitary pads are disposable and are meant for single use only. Most sanitary pads available in the market are disposable ones. Reusable sanitary pads are mostly cloth pads that can be washed, dried and reused over a number of times. Around the world, there is a growing demand for sanitary napkins due to concerns about women’s health and menstrual hygiene.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the sanitary napkin market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for sanitary napkin Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Sanitary Napkin- market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kimberly-Clark Corporation (United States), SCA Hygiene (Sweden), Procter & Gamble (United States), Johnson & Johnson (United States), Unicharm (Japan), Emami Ltd. (India), Stayfree (United States), Mankind (India), Whisper (United States), Edgewell Personal Care (United States), Hengan International Group Co Ltd. (China), KAOAPH (India), Seventh Generation (United States) and First Quality (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Drylock Technologies (Belgium), SOFY (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Sanitary Napkin- market by Type (Disposable Sanitary Napkin and Reusable Sanitary Napkin) and Region.
On the basis of geography, the market of Sanitary Napkin- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Size and Shapes, the sub-segment i.e. Regular will boost the Sanitary Napkin- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Hypermarket/Supermarket will boost the Sanitary Napkin- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Sanitary Napkin- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing preference for sustainable and natural feminine hygiene products. and The increase of e-commerce platforms.
Market Growth Drivers:
Increased awareness of women's health and hygiene., The breakdown of cultural taboos surrounding menstruation. and Increasing government initiatives aimed at improving menstrual hygiene.
Challenges:
Potential disruption in supply chain. and Regulatory changes and compliance requirement.
Restraints:
Culture and social factor.
Opportunities:
Expansion of distribution channel. and Development in product innovation such as pads for sensitive skin.
Market Leaders and their expansionary development strategies
In February 2022, Kimberly-Clark Corporation, the pioneer of menstrual hygiene products, announced that it has completed its acquisition of a majority stake in Thinx, Inc., an industry disruptor and the leader in reusable period and incontinence underwear category. The company made an initial minority investment in Thinx in 2019.
In May 2023, Niine Sanitary Napkins, a leading provider of premium and affordable hygiene solutions in India, launched the country's first PLA-based biodegradable sanitary pads. These pads are CIPET-certified, with more than 90% of the pad decomposing within 175 days and the rest within a year.
Key Target Audience
Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.