Global Corporate Event Market Overview:
A public gathering for incentive group activities, marketing events, product launches, general business meetings, corporate retreats, training sessions, conferences, seminars, tradeshows, and exhibits at a predetermined time and place is called a corporate event. Events can be planned for a number of objectives, such as to celebrate, boost corporate profits, or advance social concerns. Corporate gatherings help to develop and enhance ties with agencies and clients, both present and future. It's a means of sending a message that inspires and motivates staff members, stakeholders, and business partners. Important players in the corporate events market include corporations, governmental and private organizations, and similar entities.
As per latest study released by AMA Research, the Global Corporate Event market is expected to see growth rate of 10.3%Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Billion) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
The continued prevalence of virtual and hybrid events, offering flexibility and accessibility to attendees worldwide. and Heightened focus on health and safety protocols in response to the COVID-19 pandemic, including vaccination requirements, social distancing, and sanitization practices.
Market Growth Drivers:
Economic expansion typically leads to increased corporate spending on events such as conferences, seminars, and product launches., Technological innovations like virtual reality (VR), augmented reality (AR), and event management software have enhanced event experiences and efficiency. and As businesses expand globally, there's a growing need for international corporate events to facilitate networking, training, and business partnerships.
Challenges:
Integrating various technologies seamlessly into event platforms and experiences can be complex and may require specialized expertise. and Keeping attendees engaged, particularly in virtual or hybrid settings, poses challenges in capturing and maintaining their attention.
Restraints:
Economic downturns or budgetary restrictions within organizations can limit spending on corporate events. and Organizing large-scale events involves logistical complexities such as venue selection, travel arrangements, and coordination, which can be challenging to manage.
Opportunities:
The shift towards hybrid events, blending in-person and virtual elements, presents opportunities to reach wider audiences and increase engagement., Leveraging data analytics and AI, event organizers can personalize experiences for attendees, enhancing engagement and satisfaction. and Exploring opportunities in emerging markets with growing corporate sectors offers potential for expansion and revenue growth.
Competitive Landscape:
Some of the key players profiled in the report are 360 Destination Group, Access Destination Services, LLC, BCD travel services B.V., Bi worldwide, Cievents, Creative group, inc., Google, Microsoft Teams, Zoom and Cisco Webex. Additionally, following companies can also be profiled that are part of our coverage like Cwt, Flight Centre Travel Group (FCM), ITA group, Maritz Holdings, Inc, Reed exhibitions ltd. and Others. Analyst at AMA Research see United States Vendors to retain maximum share of Global Corporate Event market by 2030. Considering Market by Industry, the sub-segment i.e. Financial services (Banking, Insurance) will boost the Corporate Event market. Considering Market by Platform, the sub-segment i.e. Virtual events will boost the Corporate Event market. Considering Market by Event Type, the sub-segment i.e. Conference/Seminar will boost the Corporate Event market.
What Can be Explored with the Corporate Event Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Corporate Event Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Corporate Event
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Corporate Event market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Corporate Event market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.