Retail Media Advertising Platforms Market Scope
Retail media advertising platforms are self-service platforms, also known as ad networks, that allow brands to buy retail media in bulk. These platforms determine how many and what types of ads are served to each page on a retailer's website. Brand-funded ads on retailer websites reach consumers at the digital point of sale, and the most common ads served are sponsored product ads and commerce display ads. Brands can gain visibility into real-time product performance on retailer websites by utilizing retail media advertising platforms, which include data on shopper purchases and marketing attribution. Retailers can also use these platforms to control how ads appear on their site, allowing them to provide consent-based, personalized ads without relying on third-party cookies. Additionally, retailers use these platforms to control the placement of adverts on their websites, enabling them to provide consent-based, customized ads without the need for third-party cookies.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | mazon (United States), Microsoft (United States), Perpetua (Canada), Criteo (France), Dunnhumby (United Kingdom), Pacvue (United States), Navori QL Digital Signage Software (Switzerland), Epsilon Data Management, LLC. (United States), Kevel (United States), CitrusAd (Australia) and Trellis (United States) |
CAGR | % |
The market for Retail Media Advertising Platform is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Retail Media Advertising Platforms market throughout the predicted period.
mazon (United States), Microsoft (United States), Perpetua (Canada), Criteo (France), Dunnhumby (United Kingdom), Pacvue (United States), Navori QL Digital Signage Software (Switzerland), Epsilon Data Management, LLC. (United States), Kevel (United States), CitrusAd (Australia) and Trellis (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Retail Media Advertising Platforms market by Type , by Application (SMEs and Large Enterprise) and Region with country level break-up.
On the basis of geography, the market of Retail Media Advertising Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
On 27 May 2020, Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. and On 18 January 2022 dunnhumby, the world’s leading retail data science organisation, has today launched dunnhumby Sphere, an all-in-one customer first retail media platform.
Influencing Trend:
Emerging New Technologies Such As Retail Media Advertising Platform Will Drive the Market
Market Growth Drivers:
Increasing Internet Penetration for Retail Media Advertising Platform and Growing Awareness to the Retail Media Advertising Platform
Challenges:
Slow Internet Connection And Bad Network and Technical Issues In Software Or Platform
Restraints:
Stringent Regulatory Guidelines On Data Privacy and High Cost Associated With Development Of Retail Media Advertising Platform
Opportunities:
Growing Digitization And Presence Of People Across Global Opportunity Of Market
Key Target Audience
New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others