A2P SMS & cPaaS- Market Scope
A2P messaging application to person messaging also known as enterprise or business SMS, is a type of SMS messaging technique where a text is sent from a software application run by an enterprise to a consumer's device. A2P messaging is a cost effective way for businesses to increase engagement with consumers. Increase of Sending a One-time Passcode to the User's Mobile Device is driving the Market. CPaaS has grown along with the boom in digital business, omnichannel software as a service (SaaS), and infrastructure as a service (IaaS).
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Plivo (United States), CLX Communications (United Kingdom), SAP Mobile Services (Germany), Xoxzo (Japan), Syniverse Technologies (United States), Exotel (India), Nexmo Co. Ltd. (United States), Infobip (United Kingdom), 3Cinteractive (United States), Twilio (United States), SITO Mobile (United States) and Nexmo (United States) |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global A2P SMS & cPaaS- market throughout the predicted period.
Plivo (United States), CLX Communications (United Kingdom), SAP Mobile Services (Germany), Xoxzo (Japan), Syniverse Technologies (United States), Exotel (India), Nexmo Co. Ltd. (United States), Infobip (United Kingdom), 3Cinteractive (United States), Twilio (United States), SITO Mobile (United States) and Nexmo (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global A2P SMS & cPaaS- market by Type , by Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media and Others) and Region with country level break-up.
On the basis of geography, the market of A2P SMS & cPaaS- has been segmented into
. region held largest market share in the year 2021.
Market Leaders and their expansionary development strategies
On 9th July 2020, Route Mobile Limited among the leading cloud communication platform service providers to enterprises, over-the-top OTT players and mobile network operators, announced the release of its newest solution, “Verbatim,” to simplify and expedite the compliance process for banking and financial instructions, as well as enterprise clients and increase Customer & Agent Satisfaction across the board.
A2P SMS & cPaaS- Market Dynamics:
Attributes | Details |
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Trends Influencing Market | - Product Innovation According To Customer interaction
- Increasing Trend of A2P messaging becomes a more popular form of sales and marketing communication between a company and its customers
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Key Restraints | - Availability of Alternative Technologies
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Challenges | - Challenge of increased data security in CPaas Industry
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Market Opportunities | - Increasing Innovation of CPaas in a fast-moving market by the Key Players
- Growing Demand for A2P SMS in Malaysia are growing Opportunities for the players
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Key Target Audience
A2P SMS & CPaaS Software Developers, Research organizations, Network and system integrators, A2P SMS & CPaaS Software managed service providers, Business Intelligence solution providers, Marketing analytics executives, Third-party service providers and Technology providers