Low Fat Salad Dressing Market Scope
Salad dressing is a liquid mixture such as oil, vinegar, and spices that are used to give flavors to plan salad such as tangy, fruity, sweet, or spicy. Traditional salad dressing has saturated fats, sodium, and sugar which show health effects such as high cholesterol and heart diseases. It makes salad unhealthier and unfavorable to those who are health-conscious and have hearth related diseases. Further, the growing demand for low-fat salad dressing is a much healthier option than regular salad dressing and manufacturing companies try to innovate new products with better health benefits. Also, the rising demand for Low-Fat Salad Dressing, Low Fat Salad Dressing market is expected to grow at a significant rate during the forecast period.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD N) |
Key Companies Profiled | Kraft Heinz (United States), Unilever (United Kingdom), Nestle (Switzerland), Dr. Oetker (Germany), Bragg Organic (United States), Conagra Brands Inc. (United States), Mizkan (Japan), General Mills (United States), Bolthouse Farms (United States), Organicville (United States), Kewpie (Japan), Whole Foods (United States) and Primal Kitchen (United States) |
CAGR | % |
Low Fat Salad Dressing Market is a fragmented market due to the presence of various players. The players are focusing on increasing their manufacturing capacity and are offering competitive prices to gain a high market share and establish their position in the market. Further, companies are focusing on developing innovative products to improve quality and enhance and promote performance. The companies are also getting into partnerships or agreements along with planning strategic activities such as product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Kraft Heinz (United States), Unilever (United Kingdom), Nestle (Switzerland), Dr. Oetker (Germany), Bragg Organic (United States), Conagra Brands Inc. (United States), Mizkan (Japan), General Mills (United States), Bolthouse Farms (United States), Organicville (United States), Kewpie (Japan), Whole Foods (United States) and Primal Kitchen (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Drew’s Organics (United States), G. Hughes (United Kingdom), California Olive Ranch (United States), American Garden (United States), Veeba foods (India) and K’s Kitchen (India).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Low Fat Salad Dressing market by Type , by Application (Household, Retail and Food Services) and Region with country level break-up.
On the basis of geography, the market of Low Fat Salad Dressing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In June 2019, Bragg food products were acquired by group investors led by private equity firm Swander Pace Capital, Investment firm Dragoneer Investment Group and Co-investor singer and songwriter Katy Perry, actor Orland Bloom and Pressed Juicery founder Hayden Stater, thus this acquisition enhanced Bragg products customer base.
In December 2020, Kraft Heinz launched vegan versions of their mayonnaise and salad dressing at retailers in the United Kingdom. These new good vegan mayo and vegan salad dressing were developed after extensive research to make it egg free. With this new launch, Kraft Heinz expanded its presence in the vegan salad dressing market.
According to FDA regulations 21 CFR 169-150, Salad Dressing, All the ingredients from which the food is fabricated shall be safe and suitable. Salad dressing contains not less than 30 percent by weight of vegetable oil and not less egg yolk-containing ingredient than is equivalent in egg yolk solids content to 4 percent by weight of liquid egg yolks
Influencing Trend:
Increasing Demand for Reduced or Fat Free Products and Increasing awareness about the benefits of a low-fat diet.
Market Growth Drivers:
Growing Concern for Fat Percentage Present In Regular Salad Dressing, Increasing Demand for Low Fat Salad Dressing with Different Flavours and Rising Demand for Vegan Based Salad Dressing
Challenges:
Match with Already Available full fat Products Taste and Flavors
Restraints:
Presence of Substitute Product
Opportunities:
Increasing Demand for Innovative Dressings with Advance Health Effects
Key Target Audience
Low Fat Salad Dressing Manufacturers and Distributors, Raw Material Suppliers, Government Bodies, Regulatory Bodies, Potential Investors, Research and Development Institutes, End Users and Others