Automotive Infotainment System Market Scope
Automotive infotainment system is the combination of both software and hardware in automobiles that offers entertainment and information in various forms including audio & video content, social networking, games and other. With the rising demand for safe, luxurious and smart vehicles, the automotive manufacturers are increasingly developing automobiles with integrated infotainment systems for enhancing in-vehicle experience. According to the data cited by OICA, approximately 73,456,531 cars were produced during the year 2017 and such high production statistics, along with the increasing trend of adoption of infotainment systems in cars is fueling the market growth. The unprecedented rise of connected vehicles as the future of driving fuels the importance of infotainment systems in monetizing connected vehicles services.
According to AMA, the Global Automotive Infotainment System market is expected to see growth rate of 8.4%Automotive Infotainment System is a fragmented market due to the presence of a large number of established competitors. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are also planning strategic activities like partnerships, collaboration, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Research Analyst at AMA estimates that Japanese Vendors will contribute to the maximum growth of Global Automotive Infotainment System market throughout the predicted period.
Alpine Electronics (Japan), Continental AG (Germany), Garmin Ltd. (United States), Samsung Electronics Co. Ltd. (South Korea), Panasonic (Japan), Pioneer Corporation (Japan), DENSO Corporation (Japan), Aptiv (Republic of Ireland) and Kenwood Corporation (Japan) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global Automotive Infotainment System market by Type (Audio System, Display System, Navigation System and Communication Systems), by Application (Commercial Vehicles and Passenger Vehicles) and Region with country level break-up.
On the basis of geography, the market of Automotive Infotainment System has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Top Players Have Enabled Advanced Features in Latest in-Car Infotainment Systems and Development of Low-Cost Infotainment Solutions
Market Growth Drivers:
Increasing Vehicle production and Continuous Technological Advancements, Surging Demand for Luxury Vehicles in Developed Countries, Rapid Adoption of IoT Gadgets in Automotive Industry and Surging Customer Inclination Towards Comfort & Safety
Challenges:
High Dependency on Internet Connectivity and High Installation Cost and Risks Related to Cybersecurity
Restraints:
High Costs of integration and High Maintainance Cost, Inadequate Infotainment Security and Privacy and Lack of Infrastructure in Developing Countries
Opportunities:
The Emergence of Semi-Autonomous & Autonomous Vehicles and Increasing Demand for Electric Cars Worldwide
Market Leaders and their Expansionary Development Strategies
In September 2021, Alpine launched a range of premium car audio systems in India. Alpine Audio, in partnership with DK Jain Group, has unveiled a new premium aftermarket audio solution and infotainment system. Alpine now claims to offer the widest range of premium car audio infotainment systems in India. Among the products launched by Alpine are high-quality speakers and amplifiers, bass tube subwoofers, DSP solutions, and infotainment solutions that are part of the X, R, and S series.
In March 2018, Samsung Electronics Co. acquired U.S. automotive electronics firm Harman International Industries Inc., was recognized at the 2018 Daimler supplier awards for its outstanding technology and innovation to realize the all-new Mercedes-Benz user experience infotainment system.
Key Target Audience
Automotive Infotainment System Manufacturers, Infotainment System Chip Manufacturers, Infotainment Display Manufacturers, Software Providers, Original Equipment Manufacturers (OEM), Service Providers, System Integrators and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.