What is Mobile App Intelligence Solutions Market?
Mobile app intelligence is a form of competitive intelligence, which consists of data derived from mobile apps. This data includes performance metrics such as, store ranks, downloads, daily active users, monthly active users, user retention rate, average session length etc. Mobile app intelligence has increasing demand in the field of marketing, product or sales, which helps in the businesses to achieve their goal, this factors actually driving the growth of the Mobile app intelligence solution market.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Sensor Tower (United States), App Annie (United States), Moburst (United States), AppFollow (Finland), Gummicube (United States), StoreMaven (United States), PreApps (United States), MobileAction (United States), App Radar (Austria) and Appfigures (United States) |
The market study is being classified and major geographies with country level break-up.
Global mobile app intelligence solutions is a fragmented market and the players are focusing on the launch of new premium app intelligence modules and investing in digital intelligence and to increase data storage. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Mobile App Intelligence Solutions market throughout the forecasted period.
Sensor Tower (United States), App Annie (United States), Moburst (United States), AppFollow (Finland), Gummicube (United States), StoreMaven (United States), PreApps (United States), MobileAction (United States), App Radar (Austria) and Appfigures (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are AppTweak (United States), Apptopia (United States), 42Matters (Switzerland) and SocialPeta (China). Segment Analysis
Analyst at AMA Research have segmented the market study of Global Mobile App Intelligence Solutions market by Type, Application and Region.
On the basis of geography, the market of Mobile App Intelligence Solutions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Demand from Businesses Receiving Assistance
- Rising Inclination Towards mobile Business Intelligence due to social media
- Implantation of Algorithms of Artificial Intelligence
Market Trend
- Growing Awareness of Mobile App Intelligence Solutions due to Tracking & Optimization
- Rising Penetration of Internet of Things Mobile App Integration
Restraints
- High Cost Associated with the Mobile App Intelligence Solutions
Opportunities
- Growing Opportunities by providing access to Real-Time Data
- Emerging Opportunity in the Market and Ad Intelligence
Challenges
- Concerns with the of Data Storage in Devices
- Lack of Technical Experts and Monetization Strategy
Market Leaders and some development strategies
On 9th November 2021, Similarweb announced the acquisition of Embee Mobile. This Acquisition of Similarweb’s makes the mobile data offering stronger. Similarweb’s has the world’s most accurate data for digital intelligence, and always working to bring more data to customers.
On 14th June 2022, -Similarweb is leading digital intelligence company, announced the availability of the new, premium app intelligence module. This module incorporates mobile app data from Similarweb’s partnership with data.ai, which is the first data AI Company, which enables the companies to understand their competitive landscape across the entire digital ecosystem. This premium module gives organizations the most digital view activity, as well as the ability to harness insights from mobile, desktop, and app users from a single interface.
Key Target Audience
Mobile App Intelligence Solutions Providers, Regulatory Bodies, New Entrants, Potential Investors, Research and Development Institutes and Others