Social Media Optimization Market Scope
Social media optimization (SMO) means the use of social media platforms to manage and increase online presence of business or enterprises. Social media optimization is becoming more popular among the emerging enterprises to improve brand awareness and launch of new products or services. More and more organizations are focusing on user-generated content on social media to target customer base and emerging trend of location-based target marketing among the local players will create significant opportunities for the social media optimization market.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Social Media Optimization market throughout the predicted period.
RankON Technologies (India), Loomly (United States), WebFX (United States), Salesforce (United States), SAP (Germany), PromoRepublic (United States), Google (United States), Buffer (United States), Falcon.IO (Denmark), Boucher + Co. (United States), Bailey Creative Inc. (Canada), Zoho Corporation (India) and SAS Institute (United States) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global Social Media Optimization market and Region with country level break-up.
On the basis of geography, the market of Social Media Optimization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Increased Focus on Innovation of SMO Tools and Implementation of Creative and Innovative Social Media Strategies
Market Growth Drivers:
Growing Adoption of Smartphones and Increasing Use of Social Media Platforms for Promoting Products or Services and Increase Brand Awareness and Prominence of Social Media Optimization to Generate More Traffic and Improve Search Engine Ranking
Challenges:
High Cost Associated with Services and Updation of New Versions or Features in Tools
Restraints:
Time Consuming, Low ROI, and Rising Security & Privacy Concern Can Hamper the Growth and Inadequate Qualified Workforce and Difficulties in Understanding of Content
Opportunities:
Prevalence of Local Targeting by the Local Brands Through Social Media Posts and Stories Will Boost the Growth and Rapidly Emerging Startups and SMEs Across the Globe
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Social Media Optimization Solutions and Service Providers, Venture Capitalists and Private Equity Firms, End-User Industries and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.