Liquid Lipstick Market Scope
Lipstick is a cosmetic product that contains pigment, oil, wax, and emollient which is applied to the lips to provide color, moisturization, and protection. Lipstick is the least expensive and most popular cosmetic in the world with 21% of women using it daily and 78% on special occasions. It is estimated that 80% of women in North America and Europe use lipstick regularly. Liquid lipsticks may look like they’re glossy and wet, but once they are applied to your lips they’re actually quite matte, one of the biggest trends in beauty right now.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | L’Oreal (France), P&G (United States), Estee Lauder (United States), Relvon (United States), LVMH (France), Shiseido (Japan), Chanel (France), ROHTO (Japan), Beiersdorf (Germany), DHC (Japan), Johnson & Johnson (United States), Avon (United States) and Jahwa (Korea) |
CAGR | 6.9% |
Key players are adopting numerous strategies to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnerships to adopt certain technologies, and acquiring small players to finish the competition in the future. As well as investing money in the R&D sector to make technical upgrades to the product. Research Analyst at AMA estimates that Global Vendors will contribute to the maximum growth of Global Liquid Lipstick market throughout the predicted period.
L’Oreal (France), P&G (United States), Estee Lauder (United States), Relvon (United States), LVMH (France), Shiseido (Japan), Chanel (France), ROHTO (Japan), Beiersdorf (Germany), DHC (Japan), Johnson & Johnson (United States), Avon (United States) and Jahwa (Korea) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are JALA (China).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Liquid Lipstick market by Type and Region with country level break-up.
On the basis of geography, the market of Liquid Lipstick has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
On November 6, 2019 - Shiseido Group has acquired Drunk Elephant, a brand that is expanding its best-in-class presence in the clean market where the United States is leading. Drunk Elephant is a reputed skincare brand that strongly resonates with a diverse consumer base across demographics and genders, including younger generations of Millennials and Generation Z consumers.
In April 2022, Myglamm released 15 new matte liquid lipstick shades in 15 fascinating colors. This new line's creamy yet light texture and non-drying properties make it feel incredibly comfy on the lips.
FDA regulates products that we think of as makeup such as lipstick, blush, foundation, face powder, eye shadow eye liner, and mascara as cosmetics under the Federal Food, Drug, and Cosmetic Act. The law does not require cosmetic products and ingredients (except for color additives not intended as coal-tar hair dyes) to have FDA approval before they go on the market, but it does require them to be safe when consumers use them according to their labeling, or as they are customarily used. Also, any color additives used in cosmetics must be approved by FDA.
Influencing Trend:
High Demand for Moisturizing and Nourishing Properties in Lipsticks and Growing Demand for Long Wearing Lipsticks at Swift Pace
Market Growth Drivers:
Rise in Aging Populations Boost the Lip Makeup Market and Increasing Demand for Organic and Natural Cosmetic Products
Challenges:
Side Effects of Chemical Based Cosmetics
Restraints:
Substitutes Available for Lip Makeup Products and Use of Chemicals and Colorants
Opportunities:
Increasing Demand among Young Working Women and Upsurge Demand of Lip Makeup Due To Different Style of Innovations
Key Target Audience
Manufacturers of Liquid Lipstick, Suppliers of Liquid Lipstick, Wholesalers, Distributors and Retailers of Liquid Lipstick, Cosmetic Industry and Research Firms