About Leggings
Leggings are shape enhancing, skin-tight piece of clothing which cover the legs and are worn by men, women, and kids. This market has been seeing a steady upswing demand. The leggings market has outgrown worldwide and at a steady pace due to some of the big names in the market like Adidas, Puma, and Nike who are going head-on with numerous local players. This has also served to make the market highly competitive and fragmented. North America and Europe have been the frontrunners in driving the demand for leggings on a worldwide scale. Also, the rising economies in the Asia Pacific and Latin America regions are also proving to be beneficial for the market. High influence of western culture is affecting the food as well as clothing choices of the people. Therefore all together the clothing manufacturing units and the increasing disposable incomes of the people in different regions are mainly the reasons for strengthening sales there.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new modifications in the existing products and collaborations as per their preferred strategies. In 2015, Nike had announced its ambitious plans so as to hit USD 50 billion in sales by 2020 and as known women’s business is a huge opportunity. Also, the Oregon-based company had set its marketing expenditure to USD 804 million in 2016, with an increase of 10 percent year after year, with a center of attention on its women offerings, which further strategizes to grow into a USD 11 billion business by 2020. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Leggings market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nike (United States), Adiddas (Germany), Jockey (United States), Puma (Germany), Spanx (United States), Dollar Industries Limited (India), Calvin Klein (United States), Li Ning Company Limited (China), Nordstrom (United States), Under Armour (United States) and Macys (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Lux Lyra (India) and LEGGING MANUFACTURERS (United States).
Segmentation Overview
AMA Research has segmented the market of Global Leggings market by Type (Ankle Length, Mid-Calf Length, Knee Length, Footed and Others), Application (Yoga, Swimming, Running, Fashion and Others) and Region.
On the basis of geography, the market of Leggings has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channels, the sub-segment i.e. Online will boost the Leggings market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Men will boost the Leggings market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Leggings market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase in the Participation of Women in the Different Areas, Growing Westernization and Higher Disposable Incomes and Rise in Spending on Clothes by Women
Market Growth Drivers:
Artistic Features and Attractive Appearance of Leggings, Increase in the Durability Appeal of the Product and Growing Preference for Performance and Comfort of Leggings
Challenges:
High Competition among the Key Players
Restraints:
Standard Performance Specifications for Women’s Woven Sportswear, Shorts, Slacks, and Suiting Fabrics
Opportunities:
Growing Trend of integrating Function and Fashion Industries and Technological Advancements for Creation of New Types with Innovative Materials
Market Leaders and their expansionary development strategies
In February 2023, Nike announced the launch of its new series Nike Zenvy and Nike Go leggings series for women in China.Featuring fabrics of different strengths and sizes, the latest activewear line was not only tailor-made for a wide variety of Asian body types but also designed to meet the demands of all women’s sporting activities.
Key Target Audience
Manufacturers of Leggings, Suppliers of Leggings, Wholesalers, Distributors, and Retailers of Leggings, Fashion Industry and Textile Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.