Industry Background:
Wet tissue, also known as wet wipes is a small piece of paper or dampened cloth used for cleaning purposes by kids, adults, & for infants. This moisturized piece of tissue is also used for personal hygiene as well as household cleaning. Normally, Wet tissues are designed to be durable, perform cleaning tasks, and are easily disposable. The fabric chosen for the cloth is based on durability as well as cost. The fabric material is moisturized with a cleaning solution to keep it mild & effective. Many key manufacturers are offering wet tissues with new styles, sizes, as well as formulation of wet tissues so as to increase their market share. Wet tissues are disposable cloths & are made from non-woven fabrics comprising cotton & rayon as well as plastic resins including polyester and polyethylene. Growing disposable income among people especially from Emerging nations is likely to boost the growth of the global wet tissues market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia-Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Unilever (United Kingdom), Kimberly-Clark Corporation (United States), The Procter & Gamble Company (United States), Pigeon Singapore Pte Ltd. (Singapore), Oji Holdings Corporation (Japan), Lucart S.p.A (Italy), Essity (Sweden), Georgia-Pacific LLC (United States), Himalaya Global Holdings Ltd. (India) and Rockline Industries (United States) |
This growth is primarily driven by Increasing Demand from End Users, Growing Disposable Income among People, Rising Demand for Child Care Hygiene Products and Growing concerns of personal hygiene, heath awareness, as well as healthy lifestyles.
Globally, a noticeable market trend is evident
The Consumer Goods sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Unilever (United Kingdom), Kimberly-Clark Corporation (United States), The Procter & Gamble Company (United States), Pigeon Singapore Pte Ltd. (Singapore), Oji Holdings Corporation (Japan), Lucart S.p.A (Italy), Essity (Sweden), Georgia-Pacific LLC (United States), Himalaya Global Holdings Ltd. (India) and Rockline Industries (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global wet tissues market is very high. Many key players in the market are using various business strategies such as merger acquisitions, new product launch, among others. To increase their product visibility as well as revenue, companies have taken to marketing their products online over their own web portals as well as third-party sellers. For instance, Procter & Gamble distribute its products through its own web portal.
Key Developments in the Market:
In October 2022, Guy & O’Neill, Inc. (“Guy & O’Neill”), a leading private label and contract manufacturer of wet wipes and liquid-fill products, has acquired the U.S. wipes operations of Albaad Inc. The combination of these premier companies will provide enhanced innovation, production capabilities, quality, customer service and efficiencies to current and new customers. his acquisition further expands Guy & O’Neill’s continual commitment to providing a broad range of products, product forms, categories and consumer solutions.
In June 2023, Ginni Filaments Ltd. has launched ultra-pure water wipes, a first-of-its-kind in India, in the baby care segment. The pioneering product, containing 99.9% water, is the most pure and gentle wipe with minimal ingredients, developed understanding the unique properties of baby and infant skin.
Market Growth Drivers:
Increasing Demand from End Users, Growing Disposable Income among People, Rising Demand for Child Care Hygiene Products and Growing concerns of personal hygiene, heath awareness, as well as healthy lifestyles
Challenges:
The disposable nature of these products contributes to increased waste, leading to environmental concerns.
Restraints:
Increasing Prices of Raw Material
Opportunities:
Growing Opportunities from Emerging Markets
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Wet Tissues Market
- Analysis about New Entrants in Wet Tissues Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Wet Tissues Study Sheds Light on
The Wet Tissues Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Wet Tissues industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Wet Tissues industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.