About Plush Toys
The global plush toys market is anticipated to witness significant demand attributed to a surge in the number of events. Birthdays, Christmas, Valentine’s Day, and New Year are some of the occasions that will continue to boost sales of the plush toys in the global market. With the increasing demand for comfort and soft toys, manufacturers are gradually concentrating on producing toys with sponge, cotton, and fur clothing. Growing prevalence of various diseases such as Alzheimer’s disease is further likely to contribute towards the growth of the global market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
The companies are exploring the market in new regions by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. Key players are exploring new geographies through expansions and acquisitions across the globe to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Plush Toys market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Mattel (United States), Bandai (Japan), Lego (Denmark), Hasbro (United States), Simba-Dickie Group (Germany), Spin Master Ltd (Canada), Budsies (United States), GIANTmicrobes (United States) and Build-A-Bear Workshop, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Ty Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Plush Toys market by Type (Cartoon Toys, Traditional Stuffed Animals, Dolls & Playsets, Customizable Stuffed Animals and Other), Application (Hyper/Super Market, E-Commerce, Toy Stores, Hobby and Craft Stores and Other Sales) and Region.
On the basis of geography, the market of Plush Toys has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Stuffing Material, the sub-segment i.e. Synthetic toy fillings will boost the Plush Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Number of Traditional Occasions, Manufacturers Are Focusing On Offering Festive Toys and Increasing Number of Puppet Shows Is Expected To Rev Up Sales
Market Growth Drivers:
Increasing Demand for Comfort and Soft Creature Toys, Growing Population of Children’s and Prevalence of Neurological Diseases
Restraints:
Availability Of Various Toys
Opportunities:
Huge Demand Due To Product Innovation Such As Safety and Advanced Features and High Adoption Due To Availability of Various Distribution Channels
Market Leaders and their expansionary development strategies
On 4th June 2019, Mattel, Inc. has announced an international licensing agreement with Sanrio, Inc. Through this new partnership, Mattel will design and develop a wide array of toys, dolls, playsets, games, puzzles, baby gear, plush, vehicles and other products inspired by Hello Kitty & Friends and Hello Kitty Cafe, as well as a range of characters in the Sanrio portfolio – including Hello Kitty, Keroppi, Chococat, Badtz-Maru, Little Twin Stars, Tuxedosam, Pompompurin, My Melody, Hangyodon, and Pochacco, among others.
Key Target Audience
Plush Toy Manufactures, Suppliers and Distributors, Industry Associations, Government and Private Research Organizations, Government Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.