Industry Background:
Super app is mobile application that engaged in providing variety of services with single mobile platform. It is considered as best alternative for having multiple apps. One super app can be used for chat, travel booking, e-commerce, payments and invoicing, food orders. The wide acceptability of online platforms propelling market growth. Over the past few decades, the impact of technology showcases massive advancement in the app services. Increasing preference of super apps to handle routinely activities with number of varieties is also expected to fuel the market growth.This growth is primarily driven by Rising Digitisation in Routinely Working
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | N |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Application Software sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Line (Japan), Rappi (Colombia), WeChat (China), Yandex (Russia), Grab (Singapore), Gojek (Indonesia), Fave (Malaysia), Paytm (India), TataNeu (India), KakaoTalk (South Korea), Zalo (United States), Gozem (Singapore), Opay (Nigeria), Meituan (China), Careem (UAE) and TrueID (India), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In October 2021, Adani Group has acquired stakes in Cleartrip. This acquisition is anticipated to boost presence of the company in Airport related business. As company is known as one of the largest airport operator, it will mutually benefited for Cleartrip to increase its travel related offerings.
In September 2021, Tata Sons Pvt Ltd is planning to Tata Super App “TataNeu”. It will become one platform for all online services like travelling, food delivery, jewellery etc. Several top brands like Big Basket, 1mg, Croma are boarded on the TataNeu. With is novel strategic initiative, company has entered in super apps market.Market players are focusing on providing Super Apps with higher quality along with complying all regulatory standards to fascinate more end users. They are also focusing on the introduction of numerous advanced & attractive features to further achieve secured working for multiple services. The market is consolidated with several market players however, owing to higher acceptance new entries are expected to anticipate the market growth. Besides, the numerous industry profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market.
Influencing Trend:
Rapid Increase in Smartphone & Mobile Internet Penetration
Market Growth Drivers:
Rising Digitisation in Routinely Working and Augmenting Focus Customized Interfaces & Interaction
Challenges:
Complications in Third Party Integrations
Restraints:
Risk of Privacy Regulations
Opportunities:
Increasing Adoption of Super Apps across Business for Financial Related Services and Growing Inclination towards Multi Systems Setups created Growth Opportunities
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Super Apps Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Super Apps Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Super Apps players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Super Apps Study Sheds Light on
The Super Apps Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Super Apps industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Super Apps industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.