About Corporate Gifts
A corporate gift item is a type of gift given by a company to its employees, customers, potential customers, charity, or dealers. It serves as a means of expressing gratitude in the organization's best interests, as well as a goodwill gesture. It is critical for a company to maintain contact with its consumers in order to nurture the connection and encourage future business. This is why corporate giving has become an important aspect of many organizations’ marketing and branding activities. Along with consumers, gifting has long been a cornerstone of many Indian companies' staff rewards and recognition programs.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market. Players are anticipated to focus on the development of electric compounds, which is likely to encourage the growth of the global market throughout the forecast period. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Corporate Gifts market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Caroo (United States), SwagUp Inc. (United States), Swag.com (United States), Tinggly (United States), Uncommon Goods LLC (United States), Etsy (United States), CorporateGift.com (United States), Patagonia (United States), Gifts for Good (United States) and Lula's Garden (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Corporate Gifts market by Type (Appreciation gifts, Retirement gifts, Birthday Gifts and Others), Application (Employee Gifting and Client Gifting) and Region.
On the basis of geography, the market of Corporate Gifts has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Corporate Gifts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand for bundled and customized gifts and Environment-friendly gifts
Market Growth Drivers:
Rising adoption of this trend due to high benefits such as Boosting customer relationships, increasing productivity, Enhancing brand reputation, promoting the business
Challenges:
Variations of customer requirements
Restraints:
High-Cost associated with corporate gifts
Opportunities:
Organizations focus on the goodwill gesture and Companies focusing on improving relationships with their clients
Market Leaders and their expansionary development strategies
In October 2023, LogoWorks, a leading manufacturer of promotional products and corporate gifts, acquires Brand Fuel, a custom apparel and branding company. This merger expands LogoWorks' product offerings and strengthens its presence in the corporate gifting market.
In March 2022- Bevvi, the leading corporate gifting platform for the beverage industry, announces the launch of BevviConnect, an API that connects with the company’s pre-existing platform.
Key Target Audience
Corporate gift providers, Suppliers of corporate gifts, Research and Development (R&D) Companies, Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.