Athleisure Clothing Market Scope
Athleisure clothing is a trend in which people wear clothes that are specifically made for athletic workouts but can also be worn casually. Athleisure attire has grown increasingly acceptable in a variety of social settings, including the office. The majority of consumers regard activewear to be pleasant and flexible, which can be attributed to the materials utilized to create such clothes or footwear. The most typically utilized materials in such athleisure apparel are synthetic textiles such as polyester and nylon, which combined tend to provide the optimum combination of needed qualities. The market share of most leading companies based on the 2020 years (%) are Nice: 20%, Lululemon: 10%, Under Armour: 8%, Athletica: 7% respectively.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Hanes Brands, Inc. (United States), Nike inc (United States), Adidas AG (Germany), Vuori (California), PANGAIA (London), Puma SE (Germany), Under Armour, Inc. (United States), Outerknown (California), Eileen Fisher (United States) and PVH Corp (United States) |
CAGR | % |
The athleisure sector is highly competitive in the market. The rivalry in the industry examined is intensifying as major market players focus on establishing a wide product range. Nike Inc., Adidas AG, Puma SE, Under Armour Inc., and Lululemon Athletica Inc. are among the most active companies in the industry analysed. With product improvements, the formation of new bases, and the establishment of more production units, together with their affiliated research and development centres, these corporations have been taking considerable steps to enhance their market penetration around the world. These companies are also active on social media to promote their athleisure items and attract new customers from all around the world. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Athleisure Clothing market throughout the predicted period.
Hanes Brands, Inc. (United States), Nike inc (United States), Adidas AG (Germany), Vuori (California), PANGAIA (London), Puma SE (Germany), Under Armour, Inc. (United States), Outerknown (California), Eileen Fisher (United States) and PVH Corp (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Patagonia, Inc. (United States), Lululemon (Canada) and Athletica (California).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Athleisure Clothing market by Type and Region with country level break-up.
On the basis of geography, the market of Athleisure Clothing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In September 2023, Outdoor Voices has released a new line of track pants made from their CloudKnit fabric, which is known for being lightweight, breathable, moisture-wicking, and ultimate comfort throughout the day.
In Feb 2021, Puma SE launched new products, deviate Elite, Velocity, Liberate, and Eternity. The Deviate has a carbon fibre innoplate and two layers of lightweight NITRO. and In Aug 2021, Nike Inc teamed up with Serena Williams to debut a "collection of women's athleisure apparel and accessories" designed by the Serena Williams Design Crew, a group of ten up-and-coming designers.
Influencing Trend:
One-Piece Activewear Popularity Rising
Market Growth Drivers:
Increasing Population and Changing Lifestyle, Increasing Streetwear Apparel Styles and Increasing Demand for Comfortable and Flexible Cloths
Challenges:
The rise in Demand for Sustainably Sourced Apparel
Restraints:
High Material Cost and Increasing Governments Rules Related To Clothing
Opportunities:
Increasing Fitness Industry Create an Opportunity for Cloth Manufactures and Increasing Import Export of Clothing around Globe
Key Target Audience
Athleisure Clothing Market Manufactures, Athleisure Clothing Market Producer, Athleisure Clothing Market Retailors, Investors and Regulatory & Government Bodies