About Low Sugar Soda
Low Sugar Soda refers to drinks that are low in sugar and calories used to hydrate the body. It has nutrition and hydration benefits for consumers and is available in different flavors such as Strawberry, Orange, Lemon, etc. This type of soda comes in fresh packaging and formulations and new flavors. It also provides clear nutrition information to consumers. Low Sugar Soda is available on different online and offline channels such as supermarkets, retail shops, etc.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global Low Sugar Soda market is fragmented due to the presence of various manufacturers at the global and regional levels. Companies provide a wide range of low-sugar soda flavors in the market. The level of competition among the companies in the Low Sugar Soda market is intense and manufacturers focus on developing new flavors with nutrition and hydration benefits for the customers. The players are also investing in the launch of new products. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Zevia (United States), Reeds inc. (United States), PepsiCo (United States), The Coca-Cola Company (United States), Spindrift Beverage Co, Inc. (United States), ASAHI GROUP HOLDINGS, LTD. (Japan), Keurig Dr Pepper, Inc. (United States), Red Bull (Austria), Kofola a.s. (Czech) and National Beverage Corp. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Jones Soda Co. (United States), Health-Ade LLC (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Low Sugar Soda market by , Application (Household, Bars and Other) and Region.
On the basis of geography, the market of Low Sugar Soda has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Packaging, the sub-segment i.e. Metal Cans will boost the Low Sugar Soda market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Low Sugar Soda market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavors, the sub-segment i.e. Lime will boost the Low Sugar Soda market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The rising popularity of Healthy Soda in the Countries people are moving towards Low Sugar Soda options
Market Growth Drivers:
Growing Need of Alternative for Sugary Drinks and Increasing Demand for Healthy Less Sugar and Calories Soda Among The Individual
Challenges:
Lacking in Promotional Activities Constraining Low Sugar Soda Market Value
Restraints:
Mislabelling Hamper Products Quality Hindering Low Sugar Soda Market
Opportunities:
Increasing Popularity of Low Sugar Soda Leads Growth in Distribution Markets B2B and B2C
Market Leaders and their expansionary development strategies
In February 2024, Coca-Cola has been making acquisitions to help it diversify away from sugary drinks. Coca-Cola Co. is pursuing an acquisition of healthy soda brand Poppi, according to people with knowledge of the matter
In July 2021, Health-Ade Launches a modernized version of their prebiotic soda line, Prebiotic Soda Line with Low Sugar and Real Gut Health Benefits, Rounding Out Gut Healthy Beverage Portfolio. The better-for-you soda features fresh packaging and new flavors & formulations, for a total of six delicious options: Pomegranate Berry, Lemon Lime, Ginger Fizz, Strawberry Vanilla, Apple Snap, and Juicy Grape. To celebrate the complete overhaul of the beverage, Health-Ade is launching a 360 omnichannel marketing campaign, called Get More, that pokes fun at the 90's infomercial trope and puts Pop where it belongs at the center of the basic desire we all have, to get more from less.
Key Target Audience
Low Sugar Soda Manufacturers, Low Sugar Soda International Traders, Low Sugar Soda Distributors and Suppliers, Research and Development Institutes, Potential Investors Regulatory, Bodies Upstream and Downstream Buyers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.